Latest updates for Hard Seltzer

Fresh curated links around hard seltzer are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Modelo maker buys boozy sports drink SpikedAde for $75M
  • smartwater Brings the Bubbles With New smartwater sparkling
  • Constellation Acquires SpikedAde for $75 Million as Boozy Sports Drink Segment Booms

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fooddive.com /2 weeks ago

Modelo maker buys boozy sports drink SpikedAde for $75M

The beer maker is broadening its portfolio with the vodka and sports drink brand as it looks to tap into growing demand for RTDs.

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webwire.com /2 weeks ago

smartwater Brings the Bubbles With New smartwater sparkling

- - • smartwater is bringing its signature hydration experience to a sparkling format with new smartwater sparkling, a carbonated vapor-distilled water with added electrolytes...

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vinepair.com /2 weeks ago

Constellation Acquires SpikedAde for $75 Million as Boozy Sports Drink Segment Booms

On Tuesday Constellation Brands announced its acquisition of SpikedAde, one of the leading ready-to-drink (RTD) beverages in the growing boozy sports drink segment. Constellation a...

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wineindustryadvisor.com /1 month ago

Are Americans Ready For Sparkling Wine In a Can? Liquid Death’s Mike Cessario Thinks So

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inc.com /1 month ago

Say Goodbye to Hugo Spritz Summer. Campari Has a New Pink Contender

Sarti Rosa has become a spritz sensation across Europe. Now, it’s taking on the U.S. market.

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forbes.com /1 week ago

Epic Western Brings Vodka Lemonade Into The Can

San Antonio startup Epic Western, known for its premium tequila-based canned cocktails, is expanding into the vodka-based ready-to-drink market for the first time.

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vinepair.com /1 week ago

The VinePair Podcast: The Era of Spiked Sports Drinks Is Upon Us

Today on the “VinePair Podcast,” Adam, Joanna, and Zach unpack Constellation’s purchase of spiked sports drink brand SpikedAde. Is the drinks giant aiming to grab a share of a smal...

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fooddive.com /1 month ago

C4 launches beer-flavored energy drink

The Nutrabolt-owned brand is making a big bet to enter an emerging wellness niche within the nonalcoholic beer sector.

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drinkhacker.com /1 month ago

Review: Sauvy B by Joel Gott Wine Spritzers

We are pleased to report another winery has entered the fray to rescue wine from the ready-to-drink wilderness: a lawless, inflamed expanse where vodka mascots, venture capitalists...

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fooddive.com /4 weeks ago

How ready-to-drink cocktails are reshaping the spirits industry

As more consumers gravitate toward RTDs, alcohol giants must choose between developing new products internally or buying their way in.

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drinkhacker.com /2 weeks ago

Review: SunnyD Vodka Seltzer Purple

Bet you didn’t know there’s a boozy version of the decadent delight — er, delite — you loved as a kid, SunnyD! Bet you didn’t know there’s another version of it, too — one that tra...

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drinkhacker.com /3 weeks ago

Review: Crescent 9 THC Seltzers

Crescent 9 is one of the longest-lived and best-selling THC beverage brands on the market, with a heavy focus on its canned seltzers. Crescent 9 is unique in the massive range of d...

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inc.com /3 weeks ago

C4 Energy’s New Drink Tastes Like Beer, but It Packs More Caffeine Than the Original Four Loko

A new can has entered the tailgate with all the flavor of a fall beer and more caffeine than a Red Bull

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inc.com /2 weeks ago

A Serial Entrepreneur Launched SpikedAde Last Year. Now a Beer Giant Is Paying $75 Million for It

Jason Cohen launched the zero-sugar vodka drink in 2025. He just scored an eight-figure deal with an industry giant.

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fooddive.com /1 month ago

Arizona Beverages inks deal to bring Italian sparkling water to US

The deal includes an exclusive line of flavored sparkling waters catered to the U.S. market.

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fooddive.com /1 month ago

Inside PepsiCo’s dirty soda playbook

The beverage giant is putting a ready-to-drink twist on the buzzy drink trend, which an executive said has yet to reach its peak.

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inc.com /4 weeks ago

Hoplark Raised $25 Million as Nonalcoholic Drinks Boomed. It Just Filed for Bankruptcy

The hop-water maker raised more than $25 million, but revenue plunged as distribution costs, tight shelf space, and weak retail demand caught up with the business.

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budgetsavvydiva.com /2 weeks ago

Hard Seltzer Holiday On Us Instant Win Sweepstakes (190 WINNERS)

White Claw Hard Seltzer Holiday On Us Instant Win Sweepstakes! Ends Dec 31, 2026. Good Luck! PRIZES – Weekly Prizes – One-Hundred-Ninety (190) Prizes in total (each a “Prize”, coll...

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barmagazine.co.uk /3 weeks ago

TRACES TARGETS “BETTER-FOR-YOU” CATEGORY WITH NEW LIGHTER MARLBOROUGH SAUVIGNON BLANC

TRACES - the better-for-you wine and spritz brand - has expanded its lighter wine range with a new Marlborough Sauvignon Blanc, containing zero sugar and only 79 calories per glass...

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mspmag.com /1 month ago

The Best and Worst of the New State Fair Drinks

Sipping our way through seltzers, slushies, and…straight pickle juice?!

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inc.com /1 month ago

Hellbent Started as a Joke. Now It’s Selling Cocktails With Up to 19 Percent Alcohol

Seth Green and Matthew Senreich teamed up with serial entrepreneur PJ Loughran to launch a canned cocktail with a mischievous, chaotic bent.

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drinkhacker.com /1 month ago

Review: On the Rocks Cocktails – Sparkling Watermelon Margarita and Passion Fruit Margarita

Two new offerings from the ever-busy folks at On The Rocks, whose bottled cocktails run the gamut from simple to pretty far out-there. This pair of releases leans more toward the l...

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nrn.com /1 month ago

Spritzes continue to drive bar sales during the summer

Lower ABV cocktails and earlier happy hours were top drinking trends over the last couple of months, according to data from Square.

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fastcompany.com /1 month ago

Cutwater is becoming a $1 billion brand by doing the opposite of what everyone else in alcohol is doing

Cutwater, one of the fastest-growing brands in the spirits industry, is approaching a major milestone: $1 billion in annual sales. Revenue growth for the ready-to-drink canned c...

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Sources covering Hard Seltzer

rssfeeds.webwire.com

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barmagazine.co.uk

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drinkhacker.com

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mspmag.com

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vinepair.com

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wineindustryadvisor.com

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