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prsay.prsa.org /1 month ago

Long Hours, Fewer Reporter Responses, AI Optimization: 2026 ‘State of PR’

Artificial intelligence is reshaping public relations, but the profession’s longstanding challenges aren’t easing. PR pros are working long hours, struggling to get reporters to re...

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prdaily.com /1 month ago

3 communications trends shaping 2027

What today’s comms leaders are doing to prepare for tomorrow’s challenges. Communicators don’t have the luxury of tackling one challenge at a time anymore. Rumors can spread before...

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identity-mag.com /1 month ago

Celebrating PR Day with Rowaidah Bibars: A Conversation on Leadership, Communications, and the Future of PR

Public relations has evolved far beyond media coverage. How has the role of PR changed over the past few years, and what do you believe defines successful communication today?PR is...

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identity-mag.com /1 month ago

Celebrating PR Day with Rowaidah Bibars: A Conversation on Leadership, Communications, and the Future of PR

Public relations has evolved far beyond media coverage. How has the role of PR changed over the past few years, and what do you believe defines successful communication today? PR i...

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agilitypr.com /4 weeks ago

What do you need in your toolkit? The best AI tools For PR in 2026

There’s no doubt that artificial intelligence is redefining how we approach PR in 2026. While it was once a fun addition to the PR toolkit, AI has since become an essential part of...

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agilitypr.com /1 week ago

What prediction markets are teaching PR pros about AI visibility

Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a...

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prdaily.com /4 weeks ago

The State of Internal Communications in 2027

Internal communications teams are under growing pressure to keep pace. At the same time, leaders want clearer evidence that communication efforts are working. The post The State of...

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prdaily.com /2 weeks ago

Why tomorrow’s CEOs may come from public relations

Ragan Communications CEO Diane Schwartz was published by PRSA in the wake of her Women of Distinction Award win. Diane Schwartz, CEO of Ragan Communications, spends a lot of time t...

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agilitypr.com /1 month ago

Why every PR professional should think like an audience builder

Public relations has always been about earning attention. Whether that attention comes from journalists, customers, investors, or industry influencers, the goal is the same: build...

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creativeboom.com /1 month ago

Why media relations just came full circle – and how to get journalists to actually notice you

Remember PR? Good old public relations? Well, it's back. And this time the machines are in the picture too. Here's how to get yourself covered, from someone who's been on both side...

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inc.com /1 month ago

5 Outdated Assumptions About PR

By understanding the reality behind public relations, you can best develop and carry out your strategy.

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prdaily.com /4 weeks ago

What CCOs are saying about the future of communications

Real insights from the real people shaping what comes next. CCOs are charting a new path forward. They’re figuring out where AI fits into comms, how to prove business value and how...

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inc.com /3 weeks ago

Why PR Is Becoming a Revenue Driver

Businesses spend enormous energy getting noticed, and then the real challenge begins.

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medium.com /3 weeks ago

Why Businesses Choose That PR Firm

In a competitive business environment, being visible is no longer enough.Continue reading on Medium »

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agilitypr.com /2 weeks ago

AI gives recommendations, not search results: How PR now owns discoverability

For 20 years, communicators have measured visibility by where a brand landed on the search results page. Now, that metric is becoming obsolete. A growing share of consumers no long...

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agilitypr.com /1 month ago

11 remote collaboration tools that are changing how PR teams brainstorm and create

A press release used to get written in a room, with a whiteboard and three people arguing over a headline until one won. That room doesn’t exist for most PR teams anymore, and the...

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medium.com /2 weeks ago

There Are 30x More Creators Than Journalists. Welcome to Creator PR.

Six publicists compete for every reporter. There are 30x more creators, and almost nobody pitches them sources.Continue reading on Medium »

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lionheartv.net /1 month ago

Globe, PRSP partner to empower next-gen communicators through nationwide Student Caravans, National Congress

To bridge the gap between academic theory and real-world industry demands, the Public Relations Society of the Philippines (PRSP) and telecommunications giant Globe formally signed...

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prsay.prsa.org /1 month ago

Beyond Press Releases: The Reputation Scorecard as a Strategic Communications Tool

The press release has long been a workhorse of public relations, and it still has a role to play. But if you’re using press releases as your primary measure of communications impac...

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pmnewsnigeria.com /4 weeks ago

Africa’s PR industry must move beyond publicity to earn global respect – Eruobami

Ayobami Eruobami, Chairman of Erumedia Group, founder of Pressford and an Associate of the Nigerian Institute of Public Relations (ANIPR), has called for a fundamental shift in the...

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contentmarketinginstitute.com /6 days ago

AI Reawakens the Need for PR and Earned Media

PR is in a revival era because earned media dominates AI search citations. Learn why trade publications beat mainstream press, which metrics matter, and how to align PR with your m...

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agilitypr.com /1 month ago

How PR Teams Really Feel About Their AI Visibility

With an exponential rise in zero-click searches and AI-generated traffic, ask any PR professional whether AI visibility matters, and the answer will be a resounding yes. However, a...

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starmometer.com /2 days ago

Before you Post, Comment or Share: ‘PR Matters’ Brings Everyday Communication Tips to Social Media

Seasoned PR professionals from IPRA Philippines share their expertise and real-life PR lessons in new digital seriesBefore you hit

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agilitypr.com /3 weeks ago

Zero business schools teach GEO—why that’s a problem for every communications team

I’ve spent twenty-five years building brands through earned media. I’ve watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform...

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