Latest updates for Fragrance Launch

Fresh curated links around fragrance launch are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • This New, Sephora-Exclusive Fragrance Brand Puts the Perfumer First
  • H&M Beauty Eau de Parfum A/W 2026
  • Majestic Pure Enters Fragrance with the Launch of Thoughtfully Formulated Clean Perfumes

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fashionista.com /1 month ago

This New, Sephora-Exclusive Fragrance Brand Puts the Perfumer First

Launching with the retailer on Sept. 14, Anecdotes by Artists spotlights a new nose as the "artist" behind each collection.

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webwire.com /1 month ago

H&M Beauty Eau de Parfum A/W 2026

Fragrance has a unique ability to transport us back in time. Whether it's getting ready with friends before a night out, dancing until sunrise or the excitement of discovering your...

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prweb.com /1 month ago

Majestic Pure Enters Fragrance with the Launch of Thoughtfully Formulated Clean Perfumes

Five thoughtfully formulated scents bring the brand's ingredient-led ritual to fragrance, built on one idea: Nothing in the Way LOS ANGELES, Sept. 8, 2026 /PRNewswire-PRWeb/ -- Maj...

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nstperfume.com /2 weeks ago

LoveShackFancy Just a Girl ~ new perfume

NYC-based fashion and lifestyle brand LoveShackFancy has launched Just a Girl, a new gourmand fragrance for women...

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nstperfume.com /2 weeks ago

Chanel Paris-St. Moritz ~ new fragrance

Chanel has launched Paris-St. Moritz, a new fragrance in the Les Eaux de Chanel collection. Paris-St. Moritz follows 2022's Paris-Paris...

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nstperfume.com /2 weeks ago

Balmain Vanille Sculptee ~ new fragrance

Balmain has launched Vanille Sculptée, a new amber gourmand fragrance...

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fashionista.com /2 days ago

Target's Newest Fragrance Brand Wants to Make Luxury-Grade Scents More Accessible

Meet Haeze, which offers a lineup of under-$50 products and rejects the concept of a "signature scent."

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thatericalper.com /1 month ago

Ice Spice Launches Debut ‘In Ha Mood’ Fragrance With Revlon And Ulta Beauty

Ice Spice has entered the fragrance world with ‘In Ha Mood,’ her first-ever perfume and the first release from her global partnership with Revlon Fragrances. The prestige eau de pa...

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whowhatwear.com /1 month ago

Mark My Words: These Are the Fragrances That Will Define Fall 2026

This season's rising stars.

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fashionista.com /1 month ago

Old Navy Is Getting Into Beauty

The brand tapped perfumer Jérôme Epinette to develop seven scents for the debut of Old Navy Beauty Co., its new body-care and fragrance offering.

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elle.com /1 month ago

Guerlain Launches L’Heure Bleue, Its First Feminine Fragrance in a Decade

Femininity has a new color.

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globalnews.ca /1 month ago

The Curator: 7 fragrance trends defining fall 2026

Discover seven fall fragrance trends, from cozy gourmand and vanilla scents to fruity, floral and spicy spritzes from brands like Phlur, Summer Fridays and Henry Rose.

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whowhatwear.com /2 weeks ago

"The Key Characteristic Is Confidence"—Introducing New Wave, Merit's Latest Perfume Launch

The perfumers reveal all.

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retailbrew.com /1 month ago

This fragrance CEO says perfume’s popularity is the new ‘lipstick effect’

Interparfums CEO Jean Madar reflects on the changing fragrance landscape after over four decades in the business.

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emirateswoman.com /2 days ago

ARMAF unveils a new scent that speaks the language of high jewellery

ARMAF has added a new expression to its Club de Nuit Bling collection with the Gold Edition, a fragrance that opens on solar heliotrope and neroli, deepens into Madagascar vanilla...

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thecut.com /4 weeks ago

Valentino Beauty Launched Your Next Going-Out Perfume

It created one for you, plus another for your partner.

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nstperfume.com /2 weeks ago

Carner Barcelona Crema Vainilla ~ new fragrance

Spanish niche brand Carner Barcelona has launched Crema Vainilla, a new gourmand fragrance...

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nstperfume.com /2 weeks ago

Maison Margiela Letter Never Sent ~ new fragrance

Maison Margiela has launched Letter Never Sent (Tokyo 1995), a new fragrance in the Replica series. The unisex fragrance is the brand's first city exclusive...

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nstperfume.com /6 days ago

Matiere Premiere Cherry Amber ~ new fragrance

Matière Première, the French niche house of perfumer Aurélien Guichard, has launched Cherry Amber, a new unisex fragrance. Cherry Amber is currently exclusive to the Middle East...

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elle.com /3 weeks ago

Tate McRae Just Launched Her First-Ever Fragrance

Tate 01 is available now.

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eonline.com /1 month ago

We Smelled Old Navy's New $15 Body Mists (They're Shockingly Complex)

The beauty launch revolution continues with Old Navy, everyone's favorite affordable fashion retailer, and a new beauty brand called Old Navy Beauty Co. The first launch includes a...

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allure.com /1 week ago

14 Fig Fragrances to Spritz This Season

The trending fruit note sits at a crossroads between several olfactive families—green, fruity, creamy, woody, floral—making it smell like heaven on everyone.

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nstperfume.com /2 weeks ago

Givenchy Tokyo Mystery ~ new fragrance

Givenchy has launched Tokyo Mystery, a new fragrance in La Collection Particulière. Tokyo Mystery is exclusive to the Isetan Shinjuku store in Tokyo. (See also: Givenchy London Con...

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inc.com /3 weeks ago

Tate McRae Is Launching a Fragrance Brand. Her Trademark Covers Much More Than Perfume

The singer has officially entered the fragrance business. An expert says its success will hinge on a key factor.

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Sources covering Fragrance Launch

feeds.feedburner.com

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rssfeeds.webwire.com

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whowhatwear.com

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emirateswoman.com

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fashionista.com

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globalnews.ca

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