Latest updates for First-Party Data

Fresh curated links around first-party data are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • What Is First-Party Data and How to Collect It Ethically: A Practical Guide
  • First-Party Data Is About More Than Retargeting And Audience Suppression
  • First-Party Data Strategy: How SMBs Can Win in a Cookieless World

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editorialge.com /1 week ago

What Is First-Party Data and How to Collect It Ethically: A Practical Guide

First-party data is information a business collects directly from customers, users, subscribers, prospects, or website visitors. It can include account details, purchase history, w...

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adexchanger.com /1 month ago

First-Party Data Is About More Than Retargeting And Audience Suppression

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems....

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roboticmarketer.com /1 month ago

First-Party Data Strategy: How SMBs Can Win in a Cookieless World

Privacy changes and the disappearance of third-party cookies have pushed many small and mid-sized businesses (SMBs) to rethink how they approach The post First-Party Data Strategy:...

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databricks.com /1 month ago

The last mile: why great first-party data still doesn't make great marketing

Last month, a data team and a marketing team sat in the same room and talked past...

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Sources covering First-Party Data

feeds2.feedburner.com

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editorialge.com

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databricks.com

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roboticmarketer.com

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