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EEMAGINE, a conclave that brings together members from India’s events and experiential marketing industry, gets under way
Corporate events are becoming more experiential
This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves how the festival has become something bigger t...
New research from Amex GBT reveals why memorable moments, intentional design and human connection are becoming the metrics that matter most. Meeting professionals have spent years...
There's an opportunity for marketers to embrace the ideas of transformation.
For internal event teams running high-touch programs, VIP travel plays a larger role in the event experience than it often gets credit for. The way speakers, sponsors, clients, and...
“Remember that the guests remember moments, not agendas,” a producer told me years ago, squinting at a half-built stage. That’s the thing about corporate events: people don’t walk...
The venue was never simply the setting for an experience. It was one of the largest contributors to whether that experience ultimately succeeded or failed. Architecture influenced...
Those of us in hospitality know that a spectacular event has a rhythm all its own. Part Broadway show, part fashion show, part Michelin-starred restaurant experience, and part beau...
Join us for a high-energy preview event designed to give you a first taste of the innovation, connections, and experiences awaiting you at Cater+Event 2027! This industry gathering...
In an age where we often value memorable moments more than material things, the desire for unique and elevated experiences is definitely growing. We’re increasingly looking for way...
Today’s travellers are seeking more than beautiful places to stay; they crave meaningful experiences that feel personal, authentic and engaging.
Travel is one among the major contributors in indirect expenses with outstation visitors accounting for nearly three-fourths of total spending
People want to participate in stories, inhabit worlds and find communities that reflect who they are, or better still, who they want to be.
The feature comes as the platform looks to turn around user declines by taking advantage of Gen Z’s increased desire for experiences.
In our rush to make everything easy, we’ve inadvertently engineered out the very thing that makes experiences stick: raw, unexpected friction.
Drawing on memory science, the article outlines five design strategies, from arrival rituals to engineered departures, to help hotels create emotionally resonant moments that guest...
A product designed to satisfy everyone is not enough to create a memorable experience. The concept of peak experience highlights the importance of designing specifically for a targ...
Planning a trip usually starts with choosing a destination and then booking hotels, excursions and activities around it. But today’s honeymooners are rethinking that approach. Inst...
Tripadvisor H1 2026 booking data shows craft classes up 88%, eco tours up 62%, and off-the-beaten-path destinations growing twice as fast as top-100 locations.
Nobody goes to Coachella for the lineup anymore, not really, although the lineups are consistently brilliant. The bands are almost beside the point, a soundtrack playing somewhere...
Cvent CEO Reggie Agarwal argues that AI-driven content saturation makes in-person presence the highest-trust signal in modern marketing, with implications for event strategy.
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