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A comprehensive list of things you can measure at your next event One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential comp...
Successful event measurement practices are selective about what they track and measure. The post Event Measurement Tech 411: An Update on Beacons appeared first on Event Marketer.
Tune in and level up the way you track and measure your events Event Marketer is all about championing event marketers. And that means championing how event marketers measure the...
Matt Sincaglia, Board Member, Event Marketing Measurement Association Experiential marketers are masters at creating moments people remember. But in today’s business climate, unf...
Event marketers are often accused of dealing in “soft” marketing metrics. Indeed, sometimes the magic of the moments created at live events are tough to quantify. “We’ve all been t...
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA). T...
Stuart Gentle Publisher at Onrec 03 Apr 2026|News archiveHow to Know If Your Recruitment Event Actually WorkedSometimes it is hard to understand how to measure event success. Ther...
A new monthly series designed to help your event organization measure smarter It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests fo...
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning... The post Guest Column: Four Tips to Get the Right Event Data from Your Supp...
Stuart Gentle Publisher at Onrec 18 Apr 2026|News archiveRecruitment Evolution: Applying Event Management Precision to Workforce PlanningSingapore is one of the most event-active...
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
Events, particularly corporate ones, are proving to be reliable traffic drivers and money makers for restaurants and hospitality venues delivering up to 20 percent higher margins t...
Cater+Event 2026 (formerly Catersource + The Special Event) lit up Los Angeles last month with an inspiring showcase of innovation and creativity. From March 2-5, the conference br...
Companies are more convinced than ever that in-person meetings and events drive real business results, but a new survey from Global DMC Partners (GDP) indicates 70% of planners con...
The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program dre...
We all know the feeling… Another event comes to a close, along with a whole year’s worth of planning, and plenty of blood, sweat, and tears. But as you breathe a sigh of relief, th...
This go-to guide covers a range of relevant, and critical, topics for experience builders, including the new role of event content, aligning audiences and expectations, experience...
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