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A comprehensive list of things you can measure at your next event One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential comp...
Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers. The post Five Ways to Elevate th...
Successful event measurement practices are selective about what they track and measure. The post Event Measurement Tech 411: An Update on Beacons appeared first on Event Marketer.
Matt Sincaglia, Board Member, Event Marketing Measurement Association Experiential marketers are masters at creating moments people remember. But in today’s business climate, unf...
The Event Marketing Measurement Association (EMMA, formerly EMMC) has launched the industry’s most comprehensive event measurement certification course, designed for event and mark...
What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events...
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA). T...
Storytelling is an important part of every successful event. But the post-event story you tell your executives is just as critical. The post Expert Insights on How to Fortify Your...
The earliest post-event surveys in the experiential marketing industry often involved a clipboard, pen and paper, and covered broad-stroke sentiment markers and anecdotal feedback...
Every event marketer knows the feeling: You’ve built an exceptional experience, the energy was undeniable, but then comes the question, “But what did we get for it?” For b-to-b eve...
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program dre...
When people talk about event success, they usually focus on what is easiest to see first. The branding is strong. The space looks polished. The colors work. The lighting feels righ...
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