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Sponsors can buy “awareness” anywhere. They can hire an agency, run ads all over the internet, and plaster their name across a thousand impressions. What they can’t easily buy is r...
Consumers Are Taking a New Purchase Journey on Social
Consumers Are Taking a New Purchase Journey on Social
With consumers spending more time streaming, scrolling and engaging with content, the “digital shelf” is no longer confined to a search engine. Conversion can happen at any time in...
Build a retail engagement strategy that reduces churn, increases repeat purchases, and keeps customers connected across every channel. Retail teams lose customers not because compe...
The most challenging conversation to have with brands is one that defies a commonly held belief: great content is enough. For decades, the marketing industry has abided by the same...
Emily Long, CEO of performance marketing agency Genie Goals, the team behind Life Goals, examines how the rise of micro hobbies is reshaping the way consumers search, engage with b...
Consumers are demanding more innovation and spending more when it’s available
And in today’s search landscape, building consumer trust means showing up in social media, being consistent, and engaging in meaningful conversations. The post How Social Media Con...
Expedia Group Advertising released new research revealing how travelers represent a valuable and receptive consumer audience for brands across retail, financial services, beauty,...
Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.
While there's more hype and excitement around customer-facing AI chatbots or flashy generative AI tools, consumer loyalty comes from providing a consistent, accurate shopping exper...
Brands that invest in community building are seeing stronger trust, engagement, and conversion.
Discover 7 effective ways to engage customers after checkout, improve retention, increase repeat sales, and build long-term brand loyalty.
A useful post.
Traditional experience management starts after the interaction, but with Ignite Communities, people are brought into the process much earlier.
Kay Hsu, head of Spotify’s creative lab, breaks down one of the best advertising opportunities for companies today.
From bachelorettes to bridal showers, this is the new playbook for brand growth.
The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches.
Discover how the latest Square Report reveals the growing trend of consumers prioritizing value and connection, leading to a surge in local businesses thriving in today's economy....
Gen Z isn’t just here for the deals. They’re seeking brands that hold their attention. Gen Z is the most active generation in restaurant loyalty programs right now. According to da...
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