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Booking Holdings is unifying Booking.com, Agoda, and Priceline under a single B2B wholesale operation, giving it the ability to resell hotel net-rate inventory across bank apps, ai...
Independent hotels can capture growing unmanaged corporate travel by loading rates into the GDS, bypassing RFPs entirely and appearing in corporate booking tools where off-channel...
Independent hotels can capture growing unmanaged corporate travel by loading rates into the GDS, bypassing RFPs entirely and appearing in corporate
For years, hotels have approached direct booking strategy in the same way: improve the website, strengthen the brand, invest in marketing, and reduce dependence on OTAs. But one of...
Zucchetti North America's MCP connector lets hotels receive live-rate bookings via ChatGPT and Claude, cutting OTA reliance for its 7,000+ property client base across 75 countries.
Wednesday brought hospitality.today's warning that Booking Holdings is unifying its B2B wholesale operation to resell hotel net-rate inventory across bank apps, airline checkouts,...
Aven, the former Sabre hospitality business, is taking direct aim at a core hotel tech problem: how much legacy infrastructure can still support modern direct booking. Its new book...
Paper sheets and manual scheduling cost hotels time, revenue, and guest satisfaction. Discover how SABA’s Activity Booking Platform eliminates chaos
Book Direct is a trending thing we can all embrace and benefit from. Book Direct Your Oregon Vacation Today at an Oregon Independent Inn. When you commit to booking direct, you wi...
There are booking platforms, and then there are booking platforms that have genuinely thought through…
Starwood Hotels' VP of Digital Strategy discusses how hotels can optimize for AI-driven search discovery, build data foundations as the source of truth for LLMs, and convert AI rec...
Marriott's Google AI Mode partnership lets guests book directly inside Google's interface, bypassing OTA commissions, but cedes discovery data and risks paid "priority" placement f...
The article argues that direct booking programs fail because hotels optimize for conversion while ignoring upstream demand control, leaving discovery and customer access in the han...
Lighthouse data shows AI referral traffic to hotel websites surged over 50% in weeks after ChatGPT expanded outbound links, with independent hotels best positioned to capture commi...
In the case of hotels, I do find myself increasingly booking direct. What I liked about Booking.com in the past was that the cancellation options were clear. Whereas you sometimes...
ERPNext Booking & Reservation Management helps businesses accept online bookings directly through their website. Customers can choose a booking date, time slot, plan, and the n...
Simple Booking's MCP connector suite integrates its CRS with AI agents like Claude and ChatGPT, enabling natural-language queries of booking data, rate parity checks, and demand an...
Booking Holdings and Airbnb are each funding separate AI travel ventures as hedges, raising the risk that hotels will soon rent visibility from the same parent that runs both the O...
Booking a group holiday on behalf of your friends isn't a task most people volunteer for. Finding the best deals and getting everyone's passport number right can be stressful.
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