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In one way or another, we are all members of loyalty programs. Restaurants, hotels, airlines, rideshares, grocery stores, drug stores and even Pampers. Most fast-food restaurants o...
Six strategies for winning lifelong customers, centered on prioritizing retention over acquisition, aligning employees to a clear CX vision, and consistently delivering experiences...
Retailers can close the loyalty gap by designing programs around customer needs rather than individual channels.
Many leaders fall into the trap of thinking a “satisfied” customer is a loyal one. But behavioral science tells a different story: Mere satisfaction is a low bar that rarely preven...
New benchmarking framework from Loyalty360's 2026 State of Customer Loyalty research helps brands understand how prepared they are to execute their customer loyalty strategies, ide...
Exely's internal data shows tiered loyalty rewards tied to direct bookings can reduce OTA dependency and protect margins when reward costs are benchmarked against re-acquisition co...
Lime Fresh Mexican Grill has launched "Lime Lover," a customer loyalty program operating under the brand's "Lime Loves You Back" campaign to reward guests across its Florida locati...
When customers leave, brands often assume they need a new purpose platform or identity. The bigger issue may be price tolerance.
Nearly 3 in 10 Americans are "very" loyal to their favorite footwear brands, with nearly half buying new athletic shoes multiple times per year, according to data from CivicScience...
The data to win loyalty already exists; it just needs to reach customers when they need help.
Discover the top 7 customer loyalty program benefits that can enhance your business strategy, boost customer retention, and increase sales. Learn how implementing a loyalty program...
While affordability pressures remain prominent across the automotive industry, strong brands create value throughout the customer lifecycle, not just during vehicle purchasing.
Retail seeks to convert lookers into bookers and make them come back for more. What will help you accomplish this mission? Of course, we are talking about authentic and honest real...
After a failed U.S. expansion and a near-$1 billion global comeback, KIKO Milano is betting that loyalty, not foot traffic, drives retail growth.
When firms merge or are acquired, one of the first questions asked is 'what will the company now be called?' Big brands carry weight and that can inspire client loyalty.
Loyalty programs remain a cornerstone of the modern cruise industry, rewarding frequent travelers with valuable perks like daily beverage vouchers, Wi-Fi packages, and priority acc...
<p>How to identify and engage with enthusiasts who buy your products on secondary markets.</p>
Every summer, hotels lean harder into loyalty, with free-night offers, bonus point promotions, and member-only rates filling inboxes from Memorial Day through Labor Day. The data n...
Ask any bank executive why they run a rewards program and you'll get some version of the same answer...
Domino’s Rewards gives customers the cheapest path to earning their first freebie, according to a new report from The Points Guy. But free food isn’t everything when it comes to lo...
Probably not. Loyalty is shaped by a handful of journey dynamics that most CX teams neither measure nor actively manage. This blog is part of a series on how customer journeys driv...
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