Social Media Ideas for Crisis Communications

Crisis management in public relations: What actually holds up under pressure

Most PR advice is written for calm days. Calm days don’t need advice. The real test of a communications function is the week nobody planned for. A product recall, a breach notifica...

The credibility debt organizations accumulate before a crisis

Organizations rarely lose credibility in a single moment. They borrow against it over years, a little at a time. Shrita Hernandez is chief communications officer at the Urban Insti...

Your Crisis Communications Plan is Solving the Wrong Problem

Is your crisis communications plan solving the wrong problem? Learn why modern crisis preparedness requires an integrated communications operating system. The post Your Crisis Comm...

Production down, crisis communication up

The perfect message won’t fix a bad decision

What comms pros need to know before decisions are final. A crisis, employee backlash or controversial business decision can expose major issues inside an organization that a nice,...

Every crisis needs new thinking and Israel’s falling support is a prime example that PR practitioners should heed

I’ve long said that sometimes it’s best not to immediately reply to what some PR practitioners perceive to be a PR crisis.  I’ve come to that conclusion because often what appears...

Taking a Strategic Approach to Crisis Communication

With the U.S. Food and Drug Administration (FDA) investigating a multi-state cyclosporiasis outbreak, restaurant operators and guests are questioning how to stay safe while dining...

Be the CCO: Communicators on what Taylor Farms should do now

It’s your turn to be the CCO. What do you do about the cyclospora lettuce disaster? You may have heard there’s an issue with lettuce. Taylor Farms recalled iceberg lettuce after it...

See What’s Coming: Building an Anticipatory Comms Strategy

Communications leaders are under growing pressure to anticipate risk, not just react to it. The post See What’s Coming: Building an Anticipatory Comms Strategy appeared first on PR...

The Taco Bell Outbreak Is a Worst-Case Scenario. Here’s the Crisis Playbook Every Brand Should Follow

What the chain and its supplier do in the next 72 hours is a live masterclass in crisis communications—one every brand should be studying.

AI crisis scenarios: What PR teams actually need ready before the next fake drops

The first time you deal with a convincing fake of your own executive, you learn something uncomfortable: the question isn’t whether it’s real. You know it isn’t real.  The question...

Playing war: How nostalgia became a weapon in crisis communication

Your crisis plan isn’t ready for this. Ishola Nasirudeen Ayodele is dean of The School of Impactful Communication.  Iranian state-affiliated creators recently released stop-motion...

How to prepare your comms team for a deepfake crisis

If your deepfake response starts after someone posts a fake video of your CEO, you’re already too late. Ryan Brack is a Center for AI Strategy Advisor and co-founder of Moon Howl M...

Be the CCO: What communicators think Neutrogena should do next

Professional communicators weighed in on what to do now in the wake of the Hayden Panettiere controversy. The death of Hayden Panettiere shined a light on comments she made months...

The Trevor Project’s approach to leadership comms in sensitive moments

When do employees need to hear from their leaders? At The Trevor Project, when a major social issue or news story affects the organization, the comms team and leadership ask themse...

Column: Michigan’s crisis communications strategy is a masterclass in what NOT to do

Believe it or not, Maize n Brew is not my full-time job. I am also a public relations professional, so I’d like to think I know how to get ahead of a story, control a narrative and...

3 trust-building tactics for AI communications

As AI adoption grows, communicators need to explain how it works, why it matters and where humans still fit in. Organizations are quick to highlight their latest AI tools but, incr...

Crisis Leadership: How Great Leaders Respond

Crisis leadership is tested in the gap between how prepared leaders feel and how prepared they actually are. In its Global Crisis and Resilience Survey, PwC found that 70 percent o...

When crisis hits: practical readiness tips for global employers

International crises put an organisation’s values, structures and relationships under intense, immediate pressure. Drawing on insights from the recent ‘Managing an International Wo...

How police chiefs should handle critical incident press conferences

How police chiefs should handle critical incident press conferences

Royston Chua Speaks on Master Scaling’s Blueprint for Online Reputation & Crisis Management

Master Scaling founder Royston Chua discusses the evolution of reputation management and how to navigate digital crises. The post Royston Chua Speaks on Master Scaling’s Blueprint...

The Scoop: FDA apologizes to Taylor Farms for a false positive in Cyclospora outbreak

Plus: ‘The Odyssey” makes bank despite right-wing criticism; MLS looks to capitalize on World Cup success. It was all over the media: Taylor Farms, which sells salad greens across...

Waiting for Certainty: What Outbreak Investigations Reveal About Strategic Communications

Science and decision-making rarely operate on the same timeline. While scientists continue evaluating new evidence, people across the food system are making decisions based on the...

The 3 people every comms team needs during organizational change

Why change communications needs partners, champions and critics. Before drafting a change comms announcement, teams need people who can identify risks, help employees understand th...