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The creator economy is worth $250 billion this year.Continue reading on Venture »
For years, influencer marketing followed one simple rule:Continue reading on Medium »
Your biggest business asset might not be your product. It’s your audience.
YouTube channels are becoming businesses, media networks and discovery engines. Here are the five shifts reshaping what it means to be a…Continue reading on Medium »
The creator economy is worth $250 billion this year.Continue reading on StartupInsider »
Digital marketing looks very different from the polished advertising that filled social feeds only a few years ago. People now pass those ads within seconds, while recommendation...
Spend five minutes reading the coverage coming out of Cannes this year and you’d think there weren’t any movie stars left on billion-dollar yachts in the harbor. The celebrities th...
The creator economy gives hip-hop talent more ways to earn from music, skills, audience attention, and personal brands. Artists can combine streaming, direct sales, memberships, pr...
For many young people, the idea of having a career no longer begins and ends with a traditional office job.Social media has created a new path where people can build an audience, s...
NYU's study of 54 top creators finds a psychological toll researchers call "audience entanglement." One creator said she'd "rather die" than keep going.
The biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street—provided they can avoid the pitfalls along the way.
The billion-dollar creator economy has a new power struggle.
Brands want creators’ audiences. Creators want control.
How new behaviors are rewriting the path to purchase, and what it means for brands trying to keep up.
The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.
Brands aren’t just buying audiences anymore. The real opportunity may be creators whose ideas people trust, cite, and act on.
Influencer marketing has become a non-negotiable part of every brand’s playbook, and the market is growing in leaps and bounds.Continue reading on Medium »
Looking past the filters. All that is wrong in the world of online influence
After 17 years, Kickstarter launches a $1 million creator fund of its own.
The creator economy is booming, and businesses like Beehiiv, Kale, and ShopMy are just the start.
Once upon a time, lifestyle influencers could post cute photos and make millions. Now they are forced to pivot.
The creator economy is one of the best things that happened for creatives. It allowed individuals to build audiences on different platforms using the content format that works best...
Last quarter I sat in a review with a consumer brand team going through their best month on record. Live commerce had carried it. The gross merchandise value chart, the total value...
The pioneering home shopping network just emerged from bankruptcy, and its story is more relevant than ever.
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