Latest updates for Cookieless Tracking

Fresh curated links around cookieless tracking are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Class action accuses Fannie Mae of tracking website visitors who rejected cookies
  • Идентификация анонимного веб-трафика и 152-ФЗ: где проходит граница легальности и как устроена техническая механика
  • Sessions Are Not Server Memory

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mpamag.com /1 month ago

Class action accuses Fannie Mae of tracking website visitors who rejected cookies

A visitor hit "reject all" on Fannie Mae's site - the suit says the tracking never stopped

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habr.com /1 month ago

Идентификация анонимного веб-трафика и 152-ФЗ: где проходит граница легальности и как устроена техническая механика

Год назад я начал заниматься задачей, которая в маркетинговой индустрии формулируется так: «у вас на сайт пришло 1000 человек, заявку оставили 30 — что делать с оставшимися 970?»....

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rubyflow.com /1 month ago

Sessions Are Not Server Memory

Rails makes session[:user_id] = 42 feel like a hash write, but CookieStore serializes and encrypts session data into a browser cookie. This article traces that pipeline, the 4KB co...

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natlawreview.com /6 days ago

Kenneth Cole Website Tracking Case Dismissed After Cookie Opt-Out Claims

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Sources covering Cookieless Tracking

habr.com

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natlawreview.com

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rubyflow.com

Recent coverage from public sources
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mpamag.com

Recent coverage from public sources
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152-ФЗ browser fingerprinting cookieless tracking matching пользователей возврат трафика идентификация посетителей информационная безопасность перехват лидов персональные данные

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