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Discover key insights into shopping consumer behavior to enhance your sales strategies. This article explores how understanding customer motivations and preferences can lead to imp...
Many shoppers prefer store ambience, and it can alter consumer behaviour.
Marketing is everywhere. It is in the brands we trust, the things we buy, the people we follow and even the products we suddenly think we…Continue reading on Medium »
Consumers want value when shopping and pricing and discounts are top of mind, according to a report from Wunderkind and Cordial. "The Customer Marketing Gap," a report examining wh...
Discover the 7 key trends of consumer behaviour that are shaping the market today. From shifting preferences to digital influences, stay ahead of the curve and learn how these tren...
During the height of KSI and Logan Paul’s hydration drink “ Prime “, I decided to take a break from the normalities of life and go watch a…Continue reading on Medium »
An analysis of how luxury brands use scarcity, exclusivity, and psychological triggers like loss aversion to engineer desire, using Hermès, Rolex, and Amex Centurion as case studie...
Retail innovation starts with the customer. As shopping behaviors evolve, they reshape expectations and influence how retailers design experiences and operations. This eBook explor...
Consumers’ choices can only be as good for the environment as the options made available to them by policymakers and business leaders.
People don’t decide the way classical economics assumes. They take mental shortcuts and follow seemingly irrational rules that were tuned for survival in the Paleolithic, not for p...
The first question shoppers ask is how a brand category fits into their life.
Consumers increasingly sense when digital experiences are designed to influence them, and they’re starting to push back. Discover three 2027 predictions for how consumers will recl...
Merchandising used to be about timing, but now, it has to be about understanding. With solid enough research, the smartest brands won’t predict the future; they’ll sense changing c...
Economics and budget tightening are spurring shoppers to be more intentional when purchasing. The trend presents opportunities for retailers to win new customers and build loyalty.
For most of my career in marketing, the basic equation was simple: Brands compete for consumers’ attention. We built campaigns to reach people, influence them, persuade them and ul...
— We’ve all been there. You’re scrolling through your favorite online store, and suddenly that flash sale banner catches your eye. Before you know it, you’ve added three items to y...
Consumers are making food decisions through several decision filters at once: how they want to feel, how much they want to spend, how much time they have, and whether they trust wh...
What does a 19-cent Bic pen have in common with Hermès? Learn why consumer brands need to stop selling benefits and start romancing the production story.
Consumers are turning to AI to find deals, but won’t allow it to delegate purchase decisions, an ACI Worldwide survey found.
A new survey from Wunderkind and Cordial found that 56% of consumers say getting the lowest price is a top consideration when shopping online.
TRA’s new 'Solo' study reveals a gap between solo consumers in Australia and New Zealand and brands catering to couples and families. The post TRA’s new study urges brands to rethi...
Ahead of Black Friday, 44% of consumer AI prompts focus on fact-checking new brands and validating sale prices. Learn how consumers use AI to vet discounts and
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