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The recessionary mindset we see in society and the marketplace is a significant reset of aspirations and expectations, but it is not the explanation for everything. It is, however,...
In the dynamic landscape of e-commerce, direct-to-consumer businesses, and the quest for customer retention, an age-old TV programming concept — selling live to an audience — has s...
Consumers Are Taking a New Purchase Journey on Social
Consumers Are Taking a New Purchase Journey on Social
In part two of this series we explore how intentional pauses and moments of discovery turn shopping into experiences that truly engage.
Building a brand that lasts requires understanding consumer behavior. Consumer expectations are constantly evolving, and building trust requires more than simply following trends....
Every major platform has moved into ecommerce. Google has Shopping. Instagram, TikTok, and Facebook have native checkout. And now ChatGPT is offering to sell you... The post Aware,...
When a shopper wants to buy something, the journey almost always begins in the same place: a search engine. Whether they are looking for a new sofa, a birthday gift, or the best pr...
The vast majority of consumers say it’s important to recognize the seller or merchant and check customer reviews before purchasing, a PSE Consulting survey found.
Studies conducted with CVS Health found that they can help predict how much people will spend in the future.
Consumers don’t stand still. And neither can the brands trying to reach them. Attitudes shift, expectations evolve, and new behaviors emerge faster than most CMOs can track. That’s...
हरेक व्यावसायिक फर्मले आफ्नो बजारशास्त्रीय कार्यक्रम तथा रणनीति निर्माण गर्दा उपभोक्ताका सन्तुष्टि केन्द्रबिन्दुमा राख्नुपर्छ । उपभोक्ताको आवश्यकता परिपूर्ति गरी उनीहरूलाई सन्तुष्ट...
A paradox was uncovered by Revenue Management Solutions (RMS) in the Q1 2026 QSR traffic and sales trends: while value remains a primary concern, diners are willing to splurge when...
Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.
Because consumers are moving fluidly across platforms and touchpoints, restaurant operators need a deeper understanding of where people are in their journey, what mindset they’re i...
And in today’s search landscape, building consumer trust means showing up in social media, being consistent, and engaging in meaningful conversations. The post How Social Media Con...
Companies need different tactics for this rapidly growing segment of online shoppers.
As AI starts making purchasing decisions for people, companies must compete to be selected by agents, not just noticed by customers.
I HAVE SPENT THE past decade immersed in retail and visual merchandising. I was trained to focus on the details: negative space, horizontal merchandising, vertical merchandising, f...
The Data Science Discovery That Changed Retail Analytics ForeverContinue reading on Medium »
What are the primary motivators behind consumers remaining locked in on "revenge shopping"?
The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches.
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