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Discover key insights into shopping consumer behavior to enhance your sales strategies. This article explores how understanding customer motivations and preferences can lead to imp...
Discover the essential insights from shopper behavior analysis that every retailer should know. Uncover key trends and strategies that can enhance customer engagement and boost sal...
Discover the essential strategies for conducting effective Generation Z market research. Learn how to understand their preferences, behaviors, and trends to connect with this influ...
Consumers are making food decisions through several decision filters at once: how they want to feel, how much they want to spend, how much time they have, and whether they trust wh...
Explore the latest insights in our article "7 Recent Consumer Trends Shaping Today's Market." Discover how recent consumer trends are influencing purchasing decisions, shaping bran...
According to an oft-cited United Nations estimate, 40% of consumers say they’re willing to buy ethically produced goods, but only 4% actually do. Nearly two decades after that figu...
Make your BFCM bets defensible: simulate audience reactions before launch.
The traditional performance marketing model assumes that marketers can influence buyers once they enter the market, but today’s B2B buyers often begin their search with strong pref...
Per a YouGov survey, they spend more on clothing and prioritize quality versus value-conscious consumers.
<p>The most successful retailers organize investments around enterprise-wide value, not the performance of individual channels.</p>
New research reveals a widening gap in Canadian household spending as the cost of living remains a challenge for many
A new research report reveals GLP-1 adoption isn't static, men are an overlooked demographic and usage varies dramatically by restaurant — challenging chains to rethink what they t...
Purposeful Marketing
Hotels can use shopping behaviour as a signal of guest intent, applying lessons from retail tourism to improve anticipatory service, staff training, and local partnerships.
Anyone who has spent real money on a leather bag knows the feeling of doubt that creeps in before the box even arrives. Product photography flatters almost anything, and marketing...
A new survey by Alchemer found that shoppers are leaning toward in-store purchases, though inflation, hidden fees and AI could all influence their choices.
MUSCAT: A striking image, a carefully crafted offer or a quick review from another user can turn a brief moment of browsing on a mobile phone into an immediate purchase. Mobile sho...
The short version On-demand UX research is a managed service model that gives product teams a way to add research capacity the moment a decision needs it, then scale it back when...
The research company’s consumer research chief, Robert Byrne, provides a mid-year check-in for attendees of CREATE: The Event for Emerging Restaurateurs
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