Latest updates for College Athletics
Fresh curated links around College Athletics are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
- Preparing for a Changing College Athletics Landscape
- The Untapped Gold Mine in College Athletics
- UNC Board of Governors warned about financial sustainability of university athletics
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The Untapped Gold Mine in College Athletics
Heritage is the next big revenue stream in collegiate sports.
UNC Board of Governors warned about financial sustainability of university athletics
It’s been 15 months since the landmark House v. NCAA settlement received final court approval, paving the way for Division I schools to compensate student-athletes directly. The re...
College Athletes Received $1.8 Billion In Revenue Sharing Last Year
In the first year of revenue sharing, colleges shared $1.8B with athletes, a total that grows to nearly $2B when you include Alston payments and new scholarships.
How student athlete salaries are changing college sports
There's a new financial model in college sports, and it looks a lot more like the club seats and swanky amenities offered by pro teams.
Higher Burdens for NCAA Divisions as ‘Protect College Sports Act’ Gets Closer to Goal Line, Advancing in Senate
College athletics rack up millions in deficits as Senate eyes oversight bill
The congressional chamber could vote this week on the Protect College Sports Act, a proposal intended to stabilize the shifting collegiate landscape.
Commute: The Southeastern Conference responds
Welcome to the Morning Commute Today we’re talking about the state of collegiate athletics In the evolving world of collegiate athletics, the Southeastern Conference released a sta...
Breaking down the College Sports Act: Salary cap, ‘Kiffin rule' & superleague ban
The Senate took a key step this week toward passing a bill that would radically change college sports by instituting rules that would cover a wide range of the multibillion-dollar...
Fall sports are here. See how likely that sport is to take a kid to college
By Alex Leeds Matthews, CNN (CNN) — Hundreds of thousands of student athletes are returning to their college teams this fall. Earning a spot on collegiate rosters, or athletic scho...
Doug Gottlieb Gives Interesting Take on the State of College Athletics
Doug Gottlieb gave some interesting thoughts on the state of college athletics earlier this week. According to Gottlieb, the current path that sports are on is not sustainable. “If...
Private Equity Wants to Invest in College Sports. Some Schools Are Wary.
As desperate as many athletic programs are for money, they are proceeding cautiously when it comes to deals with private equity.
NCAA Monopsony Power at Center of Latest Eligibility Rule Antitrust Case
Today’s The Day We’ll Find Out About Eligibility For Athletes At LSU And Elsewhere
It’s actually a legal controversy which has come to transcend sports, in that the issues involved are worth studying as a matter of operational competency and how – or how not – to...
Fall sports are here. See how likely that sport is to take a kid to college
New data breaks down the odds of high school athletes making a college roster — just 7% will compete collegiately, and only 2% will earn an NCAA scholarship.
Congress pushes 'Protect College Sports Act' to regulate pay-to-play era of college athletics
The Senate has cleared a major procedural hurdle on the bipartisan "Protect College Sports Act," a measure supporters say would create guardrails for the new era of pay-to-play col...
NCAA eligibility court fights are focused on football. Basketball lurks with its own uncertainties
CHAPEL HILL, N.C. (AP) — Michael Malone has gone from winning an NBA championship in his head-coaching career to throwing himself fully into a new world of leading a blueblood coll...
Stephen Tsai: NCAA hoping feds can help clean up mess in college athletics
From middle school, we learned this:
I led the Big 10’s $2.4 billion public-capital venture. Here’s what college sports needs next
Universities pay professional prices for talent but neglect the infrastructure that helps teams win.
Money, Ads and Star Power: The Push to Remake College Sports
Money, Ads and Star Power: The Push to Remake College Sports Josh Moody Thu, 09/17/2026 - 03:00 AM As the Senate proposes sweeping changes for college sp...
Colleges Face Steep Fines Under Proposed ‘Fair Play Enforcement Act’
Prompted by a recent scandal involving LSU, bipartisan legislation introduced in Congress would penalize colleges that roster former professional athletes. Named the Fair Play Enfo...
Major bill to set standards for college athletes’ pay passes US Senate
WASHINGTON — A bipartisan measure to overhaul the college sports landscape got a step closer to becoming law Monday after passing the U.S. Senate. The bill — which sailed through o...
College Sports’ $1.77 Billion Payout Shows NIL’s Impact On Football
College athletes received $1.77 billion in revenue-sharing payments in 2025-26. Here's how the money is changing college football recruiting and roster spending.
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