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Consumers are redefining what makes a great cocktail. Premium quality, lower ABV serves, bold flavour profiles and memorable experiences are shaping today’s drinking culture, as op...
The art of mixing drinks continues to see new trends and techniques. As cocktails become more and more food-focused, one of the biggest shifts happening behind the bar involves wha...
The art of mixing drinks continues to see new trends and techniques. As cocktails become more and more food-focused, one of the biggest shifts happening behind the bar involves wha...
The 2026 CATIE Awards' Innovative Mixology category celebrates exactly that. This year's finalists approached the challenge from three very different angles. One transformed a chil...
From an Appletini made with green Chartreuse and Suze to a frozen Pornstar Martini, here are six retro cocktails, revamped for the modern drinker.
Spicy drinks are trending, and bartenders are getting creative.
Lower ABV cocktails and earlier happy hours were top drinking trends over the last couple of months, according to data from Square.
Here are the drinks that you couldn’t get enough of this month.
Frozen cocktails have long been a warm-weather staple. But this summer, as we’ve faced the hottest month ever recorded in the U.S. and heat domes dominate the forecast, it’s safe t...
Here are the drinks that you couldn’t get enough of this month.
For the better part of two decades, the cocktail world has been defined by innovation. Fat washing, clarification, rotary evaporators, and smoke-filled glassware have transformed b...
For the better part of two decades, the cocktail world has been defined by innovation. Fat washing, clarification, rotary evaporators, and smoke-filled glassware have transformed b...
An evolution from mini Martinis and Snaquiris, Somssi’s diminutive drinks are making a big impact on its guests.
Social media has transformed the way bartenders discover, create and share cocktails. A trending garnish in Manchester, signature serve in London or a fresh twist on a classic in E...
Social media is the great connector, but it’s also full of misleading photos and fads that don’t make sense IRL. It’s given us delicious dishes like the baked feta pasta and viral...
A strategic framework for designing hotel cocktail menus around consumption occasions, pricing psychology, and sequencing to maximize per-guest contribution rather than per-item pr...
From ginger peach sangria to creamy espresso martinis, these libations will kick off any Happy Hour.
Marsala is making a comeback behind the bar. The post BARTENDERS SPARK MARSALA REVIVAL WITH FLORIO’S BIGGEST COCKTAIL CELEBRATION YET appeared first on Bar Magazine.
Consumers love things that are new and different, but not too different.
Skip the garnish and you're missing the point--those citrus oils, fresh herbs, and thoughtful touches elevate your cocktail from mere drink to proper experience.
Over the past few years, cold foam has crept its way onto just about every type of drink imaginable. At Starbucks, cold brew gets topped with a thick layer of frothy, protein-dosed...
Bartesian CEO Ryan Close says Gen Z consumers want premium cocktails at home, choosing to drink less but demanding higher quality beverages.
Creamy, tropical, and unmistakably inviting, coconut has become one of the cocktail world's most versatile flavors. While it's a staple in beachside classics like the Piña Colada,...
Creamy, tropical, and unmistakably inviting, coconut has become one of the cocktail world's most versatile flavors. While it's a staple in beachside classics like the Piña Colada,...
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