Latest updates for Buyer Intelligence

Fresh curated links around buyer intelligence are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Your Buyers Are Using AI to Find Software. Here's What They're Trusting.
  • AI Search May Be Sending You Better Leads Than You Know
  • What customers consider when using AI to shop

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Fresh articles and ideas

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learn.g2.com /2 weeks ago

Your Buyers Are Using AI to Find Software. Here's What They're Trusting.

According to the G2 2026 AI Search Insight Report, 51% of B2B software buyers now start their research with an AI chatbot more often than with Google. Seven months ago, that number...

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inc.com /4 weeks ago

AI Search May Be Sending You Better Leads Than You Know

The old SEO scoreboard misses how today’s highest-intent buyers often make up their minds prior to landing on your site.

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retaildive.com /1 month ago

What customers consider when using AI to shop

The vast majority of consumers say it’s important to recognize the seller or merchant and check customer reviews before purchasing, a PSE Consulting survey found.

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madisonlogic.com /1 week ago

Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today

As artificial intelligence (AI) disruption, economic pressure, and audience fragmentation continue to reshape the B2B advertising industry, new research from...

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mpamag.com /2 weeks ago

The AI-informed borrower asks more questions and refers more clients, one broker says

Shelton says borrowers armed with AI research are staying connected after closing and sending more business her way

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blog.hubspot.com /2 weeks ago

Customer intelligence platform: 8 top tools in 2026

Customer data has never been more abundant — or more fragmented. Marketing, sales, customer success, and data teams all rely on different systems to capture interactions, behaviors...

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learn.g2.com /1 month ago

The State of Brand Intelligence in 2026 (Based on G2 Data)

TL;DR: Everything You Need to Know About Brand Intelligence in 2026 The primary challenge in brand intelligence is no longer analytics sophistication but channel coverage. As...

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martechseries.com /2 weeks ago

Artificial Intelligence Tools Provide New Ways To Understand Customer Intent Across Digital Channels

Advances in artificial intelligence are creating new opportunities for businesses to better understand customer intent through online interactions, website activity, communication...

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forrester.com /1 month ago

If Buyers Change How They Search, Marketing Must Change How It Shows Up

B2B buyers are not searching the way they used to. They rely less on traditional discovery paths and more on AI-driven answers, curated sources, and trusted signals. Evaluation is...

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am-online.com /3 weeks ago

Autotrader to expand Buying Signals with earlier insight into intent

Autotrader is seeking to move its tools beyond simple lead generation towards earlier identification of serious in-market buyers

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blog.hubspot.com /1 month ago

AI search behavior: What it means for your marketing strategy in 2026

AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search was the nu...

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prweb.com /1 week ago

Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasin...

79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as Top Investments Amidst Growing Industry Pre...

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forrester.com /4 weeks ago

Survey Insights: How Business Applications Are Purchased

Get Forrester data on how business applications are purchased by IT and business stakeholders.

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martechseries.com /1 month ago

New Behaviour Analysis Reveals Deep Intent Differences Between ChatGPT Users and Google Searchers

BFJ Digital, an Australian digital transformation and performance analytics firm, has released a strategic behavioural report analysing consumer interaction patterns across artific...

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smallbiztrends.com /2 weeks ago

Leverage Consumer Shopping Insights for Better Sales Strategies

Unlock the potential of consumer shopping insights to enhance your sales strategies. Discover how understanding buyer behavior can lead to improved targeting, increased engagement,...

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madisonlogic.com /1 week ago

Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasin...

79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as...

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newswire.com /1 month ago

Future B2B Launches Affinity, an Audience Data Platform That Helps Marketers Find Active Buyers in Real Time

A new, unified audience data platform spanning Future B2B's ecosystem, helping B2B marketers move beyond static ICPs to identify and engage verified, in-market audiences through re...

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leadershipnow.com /2 weeks ago

Awareness Can Be Bought. Loyalty Must Be Earned

FOR as long as I can remember, marketers have pursued awareness. The assumption was simple: if enough people knew your brand, more would buy from you. Today, while awareness is eas...

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smallbiztrends.com /1 week ago

Leverage Consumer Insight Reports for Strategic Marketing Success

Unlock the potential of consumer insight reports to drive your marketing strategy. Discover how to harness valuable data for informed decision-making, improved targeting, and enhan...

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retail-focus.co.uk /1 month ago

Consumers don’t want more AI – they want retailers to understand them

Shopping could soon become significantly less frustrating for consumers, as a customer intelligence platform becomes available to retailers for the first time – promising to help b...

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retaildive.com /1 month ago

AI referrals make shoppers more likely to either return — or never come back

Companies need to quickly justify why the AI recommended their brand, Info-Tech Research Group’s Julie Geller said. “If that validation isn’t obvious, confidence drops fast.”

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Sources covering Buyer Intelligence

feeds.feedburner.com

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blog.hubspot.com

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blog.hubspot.com

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go.forrester.com

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learn.g2.com

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martechseries.com

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