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Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
Brand partners are set to be stars at Bravo Fan Fest 2026.
This post was created in partnership with Dash Social AI has made it easier for marketers to produce content at scale. The bigger challenge now is creating content that reflects […...
In India, the Advertising Standards Council of India (ASCI) expects any paid or otherwise connected promotion to be clearly marked as an…Continue reading on Medium »
A brand finds a creator with a large following. The creator posts the product. The campaign ends. Sounds simple, right?Continue reading on Medium »
There was a time when the perfect advertisement was the goal.Continue reading on Medium »
The most successful advertisement on social media may be the one that does not look like an advertisement at all.Continue reading on Medium »
Creator content that converts organically is the best ad creative you will ever have. Most Indian D2C brands let it expire in 48 hours…Continue reading on Medium »
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK...
When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did. The post How Th...
IntroductionContinue reading on Medium »
Brands Want Creators Who Can Actually Make Things A clear pattern runs through today’s freshest job postings: companies want content people who produce, not just […]
Most sponsorship campaigns still make the same mistake: they treat attention as something a brand can buy simply by putting its logo in…Continue reading on Medium »
Influencer Advantage is exploring how creator whitelisting can help brands turn authentic content into stronger performance marketing…Continue reading on Medium »
Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other br...
India is one country, but the way to reach consumers isn’t necessarily the same.Continue reading on Medium »
Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online.
This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. Dur...
Advertising technology company Kargo’s interactive full-screen and multi-panel formats capture viewers’ attention. The post Kargo helps brands cut through with premium creative on...
This post was created in partnership with CNN What keeps people coming back to a media brand? Often, it starts with the stories, personalities, and cultural conversations that capt...
The creator economy has become one of the most powerful channels for brands to reach audiences.Continue reading on Medium »
You finish the edit, then hesitateContinue reading on Medium »
The kids’ furniture brand is a useful lesson in product-led content, UGC, and why the right creator often matters more than the biggest…Continue reading on SocialBook »
Inspired by the warmth, craftsmanship, and timeless charm of Sicily, Brandex Coffee was created to feel like a story preserved...
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