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In the age of AI, the brand we build may matter less than the brand machines infer.
One appears premium. The other appears ordinary. Often, the difference is not product quality. It is positioning. The digital age has intensified this reality significantly.
At 21st Century Brand we have spent the last 18 months asking a deceptively simple question: When someone asks an AI system to recommend a brand in your category, how does it choos...
When firms merge or are acquired, one of the first questions asked is 'what will the company now be called?' Big brands carry weight and that can inspire client loyalty.
A product gets attention. A brand earns loyalty.
Per a YouGov survey, they spend more on clothing and prioritize quality versus value-conscious consumers.
If you are a brand, the last thing you want is to be forgotten by the world like Peter Parker - you need to resonate with this generation and dig deeper into their motivations
Best practices for artificial intelligence-generated promotions focus on individuality and consistency, according to a new report.
Black-and-white photography, minimalism, and young faces captured in a sensual, almost cinematic way… Which fashion brand comes to mind? Of course, it’s Calvin Klein. What began...
Why is the average consumer not programmed to buying influencer recommendations? | The rising role of de-influencing cultureContinue reading on Medium »
Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods...
Artificial intelligence is changing how quickly companies can create content, analyze customer behavior, personalize communication, and bring ideas to market. But AI has not change...
The days when companies used advertising to define what customers thought of them are over. Thanks to social media, customers now shape a brand’s image themselves. And in doing so,...
Я несколько месяцев измеряю, как ChatGPT, Perplexity, Алиса AQI и GigaChat называют бренды в своих ответах: прогоняю контрольные промпты и смотрю, кого модель упомянула, а кого — н...
A premium out-of-home advertising campaign feels premium because it aligns environment, creative excellence, audience targeting, precise timing, and flawless execution into a cohes...
Consumers are increasingly looking for an "emotional connection" with a brand
Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also rev...
One uncomfortable realisation keeps pushing its way to the surface in our 2026 eMTB group test: the market has got better, and that’s precisely what’s becoming a problem for many b...
A brand is not defined only by its logo, colours or visual identity. It is shaped by the experiences, perceptions and relationships an organisation builds with both its clients and...
McDonald’s is a brand that hundreds of millions, if not billions of people across the world recognise. The fast food giant excels in the marketing space, largely down to its brand...
Personal branding, in its original intent and purpose, was considered the ultimate vehicle for distinction. You build a profile, you convey your expertise with experience-backed, t...
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