Social Media Ideas for Brand Storytelling

Storytelling in Advertising: Building Narratives that Resonate!

What makes a memorable ad? If you think back to the most powerful ads you’ve seen, they likely had one thing in common: a story that stuck with you. Storytelling in advertising has...

Storytelling in the AI Era: Bring Authenticity Back to Your Marketing

In a world flooded with AI-generated content, your most powerful marketing tool is the one thing no algorithm can replicate — your story.

Why Authentic Storytelling Is Becoming Media’s Most Valuable Asset

In an age of endless content, audiences are now searching for stories that provide meaning, authenticity and genuine human connection.

Great Harvest Emphasizes Storytelling in Brand Refresh

AI Made Everyone in Your Company a Storyteller. That’s Exactly Why You Need to Draw This Line

Decide who owns the story before the next launch, not during it.

Reframe Your Brand: Tell Better Stories with 4 Easy Steps

Every caterer has stories. The real question isn’t whether you’re telling them, but whether you’re telling the ones that connect. Here are four simple shifts that can transform the...

Why the most important job founders and CEOs have is storyteller-in-chief

Founders, stop hiding behind logos: your story, trust and AI vision are the brand now. Step up as storyteller-in-chief.

From influencer feeds to pop-up cafes: Tips for expanding comms beyond the screen

AG1 is using its traveling cafe to build trust, explain its products and deepen customer relationships. Many people became aware of AG1 through podcast ads or online influencers se...

A Customer’s Story Is Worth More Than Your Entire Marketing Budget. Here’s Why

Inspiring customers to share their own stories is a superpower—and one many businesses still lack.

Why founder stories matter more than ever – and 6 ways to tell them

Ditch pitch-deck puffery: tell origin, insight, customer win, humour, hustle and human stories that make people care.

4 lessons from Oatly on building content that powers campaigns

How to build one campaign that keeps working long after launch. Oatly’s latest look book is filled with colorful photography, trend stories and recipes for drinks inspired by flavo...

Scaling Brands Inside the Story

This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to sh...

The cinema comeback: How modern movie marketing offers a playbook for brands

From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.

Student storytellers and creator schemes gain ground in higher education marketing

As Gen Z and Gen Alpha tune out traditional ads and polished brand messaging, universities and global test providers are turning to student creators, digital ambassadors and peer s...

How The Odyssey lays the foundations for a new era in brand building

Rather than telling myriad, disparate tales, brands need to create cohesive, epic worlds consumers can inhabit. Christopher Nolan’s The Odyssey offers up some valuable lessons.

Sustainability storytelling in a rapidly changing environment

Expectations around sustainability are evolving quickly. As investors, customers, employees, and regulators seek clarity and progress, the language used to articulate our sustainab...

How John Deere steeps its brand story in its American heritage

Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.

Brand Storytelling and Audience Growth Roles Hiring Across Media

The Specialist Is Having a Moment Generalists have dominated media hiring for the better part of a decade. Companies wanted people who could write, edit, […]

Udoh tasks corporate brands, FMCGs on strategic storytelling

Industry stakeholders drawn from the marketing communications, public relations, advertising and branding ecosystem have called on corporate organisations, fast-moving consumer goo...

Can stories save us? JAIKU is putting 60 people in a room to find out

The JAIKU Storytelling Summit lands in London this September, bringing founders, marketers and creative leaders together to ask whether narrative still has the power to change thin...

A new podcast by Four Pillars cofounder Matt Jones explores the power of story

Matt Jones says AI slop makes real story your sharpest business weapon; hear StoryWork on Spotify, Apple, YouTube or Substack.

Creating Retail Brands People Remember

Teaching Companies to Tell Stories With Data

An interview with Sienna Jackson on how narrative strategies can transform corporate communication and engagement.

Why telling your story matters in the age of AI

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