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The company said the updated branding was created to reflect its ‘modernized portfolio’
inDrive has launched a global rebranding initiative in collaboration with Border Zero, aiming to create a visual system that emphasizes fairness and simplicity. The new identity is...
Global asset manager TCW has launched a comprehensive rebranding effort aimed at redefining its position within the finance sector. The campaign centers around the concept of 'Rele...
For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first...
The sustainable brand revamped its logo and rolled out new colors to packaging.
From the wide range of brand names listed on LogoMaker’s new graph (Visa, Target, Jaguar, IHOP, Spotify), it’s clear that successful brands emerge from nearly every corner of the b...
This is Walmart’s first major refresh of its private label brand in more than a decade. At the center of the rebrand is a refined logo paired with a bolder blue color and a more sy...
Ronald McDonald House has refreshed its brand identity in an effort to increase understanding of its work and attract the next generation of donors. Interbrand and TBWA\Chiat\Day e...
The work includes a new logo, visual language and website.
Last week, travelbrands officially unveiled a bold new rebrand, reflecting the company’s continued transformation and setting the foundation for its next chapter of growth, innovat...
JDO's redesign includes a bold new brandmark, poppy color, and illustrated subursts that add energy while also delivering a moment of discovery. The post JDO Rebrands Deli Kitchen...
Behind Nespresso's big brand overhaul to reach Gen Z, including Dua Lipa as ambassador and a colorful redesign
Global asset manager TCW Group has introduced a rebrand in partnership with Ready Set Rocket, aimed at sharpening its positioning and clarifying its value proposition. The updated...
Kiwi online retailer Mighty Ape has unveiled a brand refresh via Thinkerbell with the tagline, 'That's mighty good'. The post Mighty Ape unveils brand refresh with Thinkerbell appe...
Update includes interior with softer, warmer feel.
Revlon is revamping its iconic 'Be Unforgettable' campaign, initially launched as a celebration of confidence, glamour, and individuality. The latest iteration introduces a modern...
Bob's Red Mill's refreshed packaging draws from the brand's iconic history, with a new look that is both modern and familiar for longtime fans.
Vincent Roffers of Agenda argues that, with companies and brands that are transforming, brand narratives must continuously adapt to reflect current capabilities and strategic shift...
The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says.
BcgCrave has announced its evolution into Crave Group, a streamlined identity for a more focused and expansive creative group. The post BcgCrave steps forward as Crave appeared fir...
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning ho...
Genesee reveals a refreshed identity by Sister Mary, celebrating its upstate New York roots and elevating the “Red Eye.” The post New Look For New York State’s Oldest Brewery first...
TCW, Jeep, Goodnites
Estate agency will have new-look offices and logo
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