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As higher prices and new ways to shop emerge, brands must view loyalty as more than just repeat purchases.
When firms merge or are acquired, one of the first questions asked is 'what will the company now be called?' Big brands carry weight and that can inspire client loyalty.
Almost eight in 10 Jaguar buyers who switched dealerships remained loyal to the marque, according to research highlighting retention opportunities
B2B buyer loyalty isn't disappearing. Eighty-nine percent of buyers still plan to stay with their su...
Of all auto groups in the United States, no cars attract more brand loyalty than Tesla, Ferrari, and Toyota.
B2B buyer loyalty isn't disappearing. Eighty-nine percent of buyers still plan to stay with their su...
AT&T’s CMO says customers who love the brand are three times less likely to leave, 50% more likely to buy a second product, and cheaper to acquire.
iPhone owners are sticking with the platform at a higher rate than a year ago, with new research firm CIRP putting iPhone loyalty at 87% for the first quarter of 2026. CIRP's...
Sticking with only one car maker could cost you a fortune – but there are benefits, too A rule of business is that it is cheaper to keep a customer than find a new one. It's also...
The days when companies used advertising to define what customers thought of them are over. Thanks to social media, customers now shape a brand’s image themselves. And in doing so,...
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