Social Media Ideas for Brand Loyalty

How to Make Sure Your Customers Stay Loyal: Comfort, Quality, Emotion Are Key for Footwear Brands

Nearly 3 in 10 Americans are "very" loyal to their favorite footwear brands, with nearly half buying new athletic shoes multiple times per year, according to data from CivicScience...

Can Automotive Brands Win Loyalty By Competing On Price Alone?

While affordability pressures remain prominent across the automotive industry, strong brands create value throughout the customer lifecycle, not just during vehicle purchasing.

Deep Dive: Brand loyalty needs to be strong for proper client relationships

When firms merge or are acquired, one of the first questions asked is 'what will the company now be called?' Big brands carry weight and that can inspire client loyalty.

Consumers are loyalty stacking at fuel pumps more than ever

Experience Loyalty Beats Brand Loyalty

The days when companies used advertising to define what customers thought of them are over. Thanks to social media, customers now shape a brand’s image themselves. And in doing so,...

The loyalty gap: What shoppers need from retailers now

Retailers can close the loyalty gap by designing programs around customer needs rather than individual channels.