Social Media Ideas for Brand Identity

Pan Atlantic University: Corporate Identity and Brand Management (CIBM) Programme

A brand is not defined only by its logo, colours or visual identity. It is shaped by the experiences, perceptions and relationships an organisation builds with both its clients and...

Instagram's new brand identity is more than just a wordmark

The platform's new look is designed to "flex and grow".

TBWA unveils new global visual identity

It was created by TBWA’s design studio Design by Disruption (DXD).

DXD Unifies TBWA Collective’s Visual Identity

This new global visual identity for the TBWA Collective was developed by DXD®, led by Bruno Regalo, Global Chief Design Officer, TBWA\Worldwide and Head of DXD. It incorporates han...

One Iconic Brand. One Iconic Look. Coca‑Cola® Sharpens Its Identity Under One Bold Visual System

Today, The Coca‑Cola Company launched a new global visual identity system, sustaining the brand's iconicity with a fresh, dynamic, and scalable look. Built around the str...

JKR Sharpens Coke’s Identity With Emphasis on Consistency

Led by JKR, the work sees Coca-Cola amplify and unify the brand across more than 200 markets. The post JKR Sharpens Coke’s Identity With Emphasis on Consistency first appeared on G...

The visual identity was what was pioneering

“That packaging was identifiable, but it was really neutral and sort of fit in anywhere. I think the visual identity was what was pioneering. It didn’t look like the older niche br...

Strong B2B Brand Identity Design as a Driver of Buyer Confidence

— Business buyers do not make decisions in a vacuum. They weigh financial exposure, internal approval pressure, implementation risk, and career consequences. A strong brand identit...

Coca-Cola’s new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all

It’s hard to think of a bigger name client than Coca-Cola: the brand is so huge that it’s become a shorthand for anything meaning ‘global mega-corp’. Its reach is so vast, its hist...

Dynamite Valley Brewery by Kingdom & Sparrow

Dynamite Valley has revealed a bold new brand identity created by Kingdom & Sparrow, marking the next chapter in the...

Studio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage

Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in...

MAHATTA Coffee Shop by Amjad Battal

MAHATTA | Coffee Shop Brand Identity MAHATTA is a contemporary coffee brand inspired by the simple idea that not every...

KFC names first global chief brand officer amid identity overhaul

The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.

Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that

I love my Vans almost literally to death: the little black, three-hole plimsolls are so well-loved that there are holes in both big toes, and on the right side, actual horizontal t...

Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale

Founded in São Paulo in 1998, Almeida & Dale is a Brazilian art gallery specialising in modern and contemporary art. Over the past 20 years or so, across its three galleries in...

AJ Bell adopts fresh brand identity

AJ Bell has revealed an updated logo a bid to create a distinctive visual identity across the brand.

Hovis and Kingsmill are now one business – and BrandOpus has given it an identity with no wheat in sight

The London agency has created the positioning and identity for Hovis Bakeries, the new home of two of Britain's best-known loaves, and has mercifully resisted every visual cliché t...

Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall

Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deser...

Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate...

This is an identity that’s not very easy to instantly get your head around – arguably, at a glance, it’s downright confusing. Sometimes it comes on strong all antiquey – like the b...

Ragged Edge rebrands AI notepad Granola with a co-founder's handwriting and a deliberately imperfect logo

The fresh identity trended on X on day one, drove Granola's biggest-ever download day, and helped the company raise $125m in funding. Here's how Ragged Edge did it. Back in my bro...

Brand Identity Redesign: Logo, Brand Book, Iconography, and Typography

This project requires a complete overhaul of our visual identity to create a cohesive, professional brand ecosystem. We need a designer to redevelop our existing logo concept and e...

The Power of Proprietary Visual Assets

Best Brand Strategy Agencies 2026

Brand strategy is the layer beneath the logo. Before a company has a color palette or a typeface, it needs to know what it stands for, who it is talking to, how it is different, an...

The 4 building blocks of brand authenticity

The word authenticity has become so ubiquitous in recent years, it could almost be ignored. And yet, authenticity is what makes identity matter. This is as true for cultures and co...