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¥EN’s Qwik Rig simplifies urchin-style bait rigging with a balanced, single-piece harness, centered weighting and a premium BKK treble hook. KIPA wire technology helps secure soft...
The Z-Man TRD Finesse Jig brings the Ned Rig’s proven finesse approach to a compact skirted jig, adding bulk for bigger bass, tournament-ready performance, and a snag-resistant des...
Sculpins make up a large portion of large trout’s diets. These bottom dwelling fish come from a massive family of fishes that even extend into the ocean. Our freshwater variants ar...
¥EN introduces the ASHI, an ultra-reactive urchin-style soft plastic designed for pressured bass. Made with JDM GOMU TPE C90, its 42 independent legs create subtle movement, while...
The ChatterBait JackHammer remains a top bladed jig, trusted by tournament pros for its vibration and instant blade startup. Adjusting blade, skirt and head colors to match forage,...
When the wake is too much, slow it down. 🎣 DAIWA’s new Wake Magic brings the Japanese “dead-slow roll” technique stateside, using a subtle surface crawl to coax wary bass...
The tackle bag that works from a pier can become a nuisance on a boat. Loose tools migrate, a favourite box ends up under somebody’s seat, and the extra rod brought along just in c...
Duckett Fishing launches its Crappie Slayer line featuring BOB, Chubby and Subtle Tail swimbaits, plus the Subtle Head jighead. Three distinct actions offer finesse or aggressive p...
These creepy-crawlers draw strikes from big bass at summer's end The post Use Traditional Bug Baits to Catch More Bass This Fall appeared first on Outdoor Life.
¥EN is a Japanese-inspired soft plastics and terminal tackle system built for American bass fishing. Its KIPA and GOMU technologies improve rigging efficiency and help anglers unde...
DAIWA’s new TD MINNOW 95SP suspending jerkbait brings freshwater trout to life with ultra-fine scale patterns, precise tonal transitions, and multilayer finishes that replicate the...
The Bassmaster Elite Series capped off its 2026 season with an incredible smallmouth showdown on the St. Lawrence River and Lake Ontario (or is it Lake America these days?) this pa...
We are officially entering the golden hour of bass fishing. As the jet skiers and pleasure boaters slowly begin to pack it up for the season, and the air has a bit of a crispy chil...
Z-Man’s new Ball HeadZ™ brings refined design and attention to detail to the classic round ball jighead. Built to solve everyday fishing needs, it upgrades one of the most-used...
Meet the new Z-Man® MudStudZ™—a pre-rigged bottom-contact swimbait built for fishing oyster reefs, shell beds, and rocky bottoms. Crawl, hop, and retrieve it confidently while...
Tournament officials discovered that Adam Eisele had 14 bass in his livewell the night before the competition The post Former Angler of the Year Busted for Attempting to Cheat in...
Z-Man’s new 3-inch PrawnstarZ LB delivers a realistic shrimp imitation for inshore fishing. Its loose-body design allows versatile rigging, while lifelike movement and 10X Tough du...
Millennium Marine’s Spyderlok R400, R401 and R402 rod holders help walleye anglers manage wider trolling spreads this fall. Featuring secure rod locks, 360° rotation and adjustable...
Fall fishing can be tough, but it can also be some of the best fishing of the entire year. As the water cools, a lot of baitfish migrate toward the shallow flats and the backs of c...
It won't just help your wallet. You'll be helping fish and habitat, too The post How to Lose Fewer Soft Plastic Lures appeared first on Outdoor Life.
Every day, keepers specks are feasting on shrimp and baitfish in inside lakes, and the biggest ones in the schools are tracking down and crushing hard-plastic jerkbaits! This week,...
As late August drags on, and with September right around the corner, we are finally inching closer to the fall bass transition. Here in Wisconsin, we had a really crispy 54-degree...
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A pro's picks for the best gear and tactics for catching bass this fall The post A Guide’s Secret Tips and Lures for River Smallmouth appeared first on Outdoor Life.
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