Search results for Automation In Gaming Industry

How Web Gaming Platforms Use Automated Playtesting to Scale Quality Control

65 employees. Over 1,500 curated games. 600-plus independent developers. 100 million users every single month. Those are not the operational numbers of a team running traditional Q...

Gaming industry could unlock $22 billion in profits on AI-driven cost cuts, says Morgan Stanley

The adoption of AI tools to automate tasks such as creating gaming environments, generating dialogue, and testing software could help shorten production timelines and reduce costs,...

GameMaker incorporates Claude Code to enable AI-assisted workflows

GameMaker head Russell Kay said the company wants to 'give users who might benefit from AI the option to do so.'

AI Won't Allow 16-Year-Old In A Garage To Make Battlefield 7 Or GTA 7, EA CEO Says

Electronic Arts is among the numerous game developers who are embracing AI in their development processes, and now CEO Andrew Wilson has commented further on the controversial topi...

The invisible system: How AI is redefining game testing and balancing

There is a moment every player recognises, even if they cannot fully articulate it. The game feels balanced. Progression is smooth. Challenges are engaging without being overwhelmi...

AI in Gaming: A Reality Check Beneath the Hype

Artificial intelligence continues to dominate conversation across the games industry. From automated testing tools to AI-assisted art and narrative generation, it’s often framed as...

Capcom Is Excited About GenAI, Is Still Ramping Up Hiring

As part of Capcom's latest earnings briefing, the company disclosed how it's planning to implement generative AI into its work processes, and the short answer is the Resident Evil...

Can AI Fully Automate Quality Control for Creative Software?

Will AI Ever Fully Automate Quality Control for Creative Software? Artificial Intelligence is transforming how software is tested, with automation handling tasks that once required...

Sony says "efficient" AI tools will lead to even more games flooding the market

But human artists still "must remain at the center," PlayStation maker says.

Fortnite Dev Understands The Fear That "AI Is Going To Take All Our Jobs"

Fortnite developers are exploring how to use AI systems to potentially make games more efficiently, but it's not being done with the ambition of replacing human workers, according...

Геймдев на промптах: когда ИИ заменит разработчиков?

Источник: Компьютерра - Журнал о науке и технологиях За последние годы искусственный интеллект научился рисовать, писать музыку, озвучивать персонажей и даже генерировать несложны...

Kingdom Come Dev Talks Risks And Benefits Of AI And Losing Players If Games Are Too Difficult

One of the new creative directors at Kingdom Come studio Warhorse, Prokop Jirsa, has commented on the hot-button issue of using artificial intelligence in game development. His com...

Crazy Taxi: World Tour Uses Generative AI, Sega Reveals

Sega has disclosed that Crazy Taxi: World Tour is using AI-generated content, according to the game's Steam page. The corporation states, "We use generative AI as a support tool...

The Ghost in the Machine: How AI is Crafting the Future of Gaming Worlds

For decades, playing a video game was like following someone’s elaborate script. Every character and branching... The post The Ghost in the Machine: How AI is Crafting the Future o...

PlayStation sees AI as a 'powerful tool,' teams including Naughty Dog, San Diego Studio already using it

'Within our studios, game developers are automating repetitive workflows, improving software engineering productivity, and accelerating areas like quality assurance, 3D modeling, a...

"AI writes the code, but a human has to care"

This article was originally published in the AI Gamechangers newsletter, curated by Steel Media GM Dave Bradley. Meet Jonathan Bjerk, a 38-year-old certified accountant from Norwa...

Witcher 3 Director Says Studios Should Embrace GenAI, But Not To Replace People

Game developers should embrace generative AI, according to The Witcher 3 game director Konrad Tomaszkiewicz. He said this in a new interview in which he also confirmed his upcoming...

AI in video game development: How artificial intelligence is reshaping the industry

A Google Cloud survey found that 90% of developers are already integrating AI into their daily work, and on Steam, 7,818 titles disclosed AI use in 2025 alone, a 681% increase over...

How Chinese game makers leverage AI

China is the world's largest games market, with around 20% of global player spending and 38% of growth. How does the speed at which Chinese developers are experimenting with and in...

Sony says its studios are already using AI tools for facial animation, hair modeling, and Gran Turismo Sophy

Sony used its latest corporate strategy presentation to lay out how it wants to use AI across the company, including inside PlayStation game development. The broad pitch from leade...

Automation could transform cannabis industry

‘Their favourite games were already built with AI’: Google exec says almost every big studio uses AI, but not all disclo...

Google Cloud's games boss cites Capcom as one major studio that uses AI tools

Generative AI is changing the game in video gaming

In this week’s Computer Weekly, we hear from executives at video game giant Ubisoft about how generative AI is being used to enhance the experience for gamers. Our latest buyer’s g...

Why Factory Automation Now Depends on Software-Savvy Workers

Automation is becoming a software problem. The deeper robots move into production, the more workers need to be confident handling dashboards, updates, alerts and data-driven decisi...