Social Media Ideas for Atlas Lens Co

Atlas Mercury Anamorphic Lens Price Drop – New Lower Pricing Across All Nine Focal Lengths

Atlas Lens Co. has cut the everyday price of its Mercury Series 1.5x full-frame anamorphic primes, with the 36mm, 42mm, 54mm, 72mm, 95mm, and 138mm falling from $7,995 to $4,499 an...

What Does the Atlas Lens Co. Mercury Series Look Like on the Sony FX5?

Atlas Lens Co. has posted up a video showing what their Mercury Series 1.5x anamorphics look like when used with the new Sony FX5. The test footage showcases a practical lens test...

Looking for a Deal? These Atlas Mercury Anamorphic Prime Lenses Just Got a Hefty Price Drop

Well, that’s certainly a good deal. We were just covering the Atlas Mercury Anamorphic Prime lenses, as they are some great options to consider pairing with the Sony FX5, which we...

Price Drop of up to $3,996 USD on Atlas Lens Co. Mercury 1.5x Anamorphic lenses

There is a price drop of up to $3,996 USD on Atlas Lens Co. Mercury 1.5x Anamorphic lenses. If you have had your eye on the Mercury anamorphic lenses, then this is a good chance to...

Light Lens Lab Unveils 35mm f/2 Apochromatic, Its First ‘High Performance Series’ Lens

Light Lens Lab has announced its next lens, the 35mm f/2 "Apochromatic." It is the company's first new lens designed as part of its High-Performance Optical Research Project and th...

Largan lens yields to shape margins

See What Atlas Lens Co.’s Mercury Series Anamorphics Look Like on the New Sony FX5

Well, this is a camera-and-lens combination we’re looking forward to seeing the cinematic results of. Spoilers: it looks awesome. Ever since the Sony FX5 was first officially annou...

The Statera 90-180mm T3.2 Combines Vintage Spherical Glass With Modern Anamorphic Optics

Two of the biggest trends in the cinema lens space in recent years have been the significant expansion of new anamorphic optics and the unending love affair with "vintage" renderin...

LOOK Lamina Collection

LOOK introduces Lamina, an eyewear line that reinterprets the metal frame through contemporary, lightweight, dynamic design language. Created to fit naturally into everyday life, t...

How Atlas Packs Is Reimagining Everyday Camera Carry

To understand how Allan Henry approaches soft goods, you have to see his view from the... The post How Atlas Packs Is Reimagining Everyday Camera Carry appeared first on Carryology...

spare eyes

Toronto. Industrial cameras which need to be ready 24/7 are backed by stores of spare parts. Lenses included. We have all seen lenses with various dents and bends all too apparent...

Laowa Aksen Ultra Macro Lens Series Released – 1-5x and 5-10x Magnification, Parfocal Zoom, Optional Coaxial Light

Laowa has introduced the Aksen series, a full-frame parfocal zoom ultra macro lens lineup consisting of the Aksen 45mm f/2.8 1-5x Ultra Macro APO and the Aksen 17.5mm f/1.7 5-10x U...

Atlas Roofing Corporation Joins The Coffee Shopsâ„¢

atlas-roofing-corporation-joins-the-coffee-shops

STATE Optical Co. Introduces Summer 2026 Collection

The STATE x Japan collection showcases titanium designs including Shaw, Atwood, and Laramie. Named for architects and landmarks that shaped Chicago’s skyline, these styles explore...

Ancient Optics STATERA 180mm T3.2 1.5x Anamorphic Zoom

Ancient Optics has announced its new STATERA Anamorphic 90-180mm T3.2, 1.5x squeeze, full-frame zoom that features a true front-anamorphic design. Ancient Optics’ new challenge is...

Younger Optics LED Pro Adds 1.60 Material Offering

Younger Optics has announced the expansion of LED Pro lenses to include 1.60 index MR-8 material by Mitsui Chemicals. Initially launched at Vision Expo in high index 1.67 MR‑10â„...

Light Lens Lab Is Making an All-New Film Camera

Light Lens Lab has shown off one of its many photography projects, showing that it is in the early stages of making an all-new film camera. [Read More]

Northwest Camera Co. Aureus/Nikkor V35 Project

Northwest Camera Co.’s Aureus/Nikkor V35 project is their newest tuning for the Nisi Aureus set. According to the company, the look of the set was designed to emulate the aesthetic...

MAAP Enters the Performance Eyewear Market with the Launch of Advanced_Optics for On- and Off-Bike Wear

Alongside its top-tier apparel, MAAP is introducing 4 models of cycling and lifestyle sunglasses for its first entry into the premium eyewear market. The post MAAP Enters the Perfo...

Teachable Tuesday – Avoid the Pitfalls of Working with Round Lenses and Frames

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […]...

Introducing Affinity Eyewear from Ashton Riley

Affinity Eyewear from Ashton Riley is a beautifully crafted collection of eco-conscious eyewear that brings together contemporary Danish-inspired design, sustainable materials, exc...

The Chinese County Producing Half the World's Eyeglass Lenses Now Uses Lithography Machines

Danyang county, making 50% of global eyeglass lenses, introduces semiconductor lithography to produce nano-structured lenses as thin as 2mm even for 1500-degree prescriptions.

New Styles Arrive In MOREL’s Eclipse Line

MOREL released its first range of frames with clip-on sun lenses earlier this year. With the hot summer weather, men will appreciate this brand-new assortment of ECLIPSE models, fe...

TLS Storyteller Set

TLS has released the Storyteller Set, a hand-picked trio of classic lenses designed to deliver the timeless character of vintage cinema, while keeping ownership accessible. The who...