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TVNZ and Sky are partnering up on a new audience measurement system that brings local broadcast and streaming together for the first time. The post TVNZ and Sky partner up to trans...
TV still pulls its weight in delivering measurable ad impact
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post Ne...
Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for...
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promot...
BARC India, Nielsen launch cross-media ad measurement solution
BARC India, Nielsen launch cross-media ad measurement solution
As viewing behaviour becomes more complex, advertisers want to know more about who they reach. These are questions TVNZ can now help answer. The post How TVNZ is building a data-ri...
Netflix's revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, c...
Nielsen is announcing four new local methodology enhancements that will be activated into Local TV currency data, ahead of the 2026/2027 broadcast season. - - The announcement...
Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry – studios, distributors, content creators, rights holders, and brand...
Here are the results for Week 39 in TV Ratings.
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for...
The measurement titan will now release its weekly Top 10 charts 11 days after the end of each tracking period, down from nearly a month The post Nielsen Is Speeding Up Its Streamin...
Across four metered televised matches, the cumulative audience on TNT Sports was more than double that of 2025/26: over 795,000, compared with 390,000 last year.
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