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At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More
Organizations that move early will define how marketing operates in the coming era and capture compounding returns.
As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.
Collaboration between clients and agencies on creative ideas is on the rise as brands seek greater chemistry with the people working on their brief and a broader remit, rather tha...
Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Betwe...
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for. The post Brand-Tra...
Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does...
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done....
The global advertising industry crossed the one-trillion-dollar threshold in 2025. In that same year, a quieter milestone passed almost without notice: the first AI-agent-mediated...
Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper...
Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...
Brkthru joins as a strategic partner; Campaigns deliver significantly more working media and operational efficiencies PubMatic announced accelerating global adoption of its Agentic...
The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s Agent...
This post was created in partnership with Mutinex Key takeaways AI has moved from abstract promise to daily marketing work, but brands are still sorting out where it creates busine...
American Express Bets on Agentic Shopping With New Tools
American Express Bets on Agentic Shopping With New Tools
The very concept of AI and its impact on select industries is enough to cause dramatic swings in stock market sectors and wild future-of-work predictions. But when the world’s larg...
The company rolled out a 10-agent marketing “toolkit” to help small and medium-sized brands compete in the AI era
Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers...
Dentsu Revamps Its AI Platform for an Agentic Future
Dentsu Revamps Its AI Platform for an Agentic Future
Agentic commerce is such a nascent concept that it's uncertain how consumers will use it, and it's not clear what infrastructure is needed to support it. But the talk is what event...
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