Social Media Ideas for Agentic Advertising

Choosing the Right Agency Model

AI Agents Are Giving Publishers A New Way To Monetize Their Data

End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automat...

ADWEEK Agencies Advantage: Agencies Must Look Beyond Advertising for Growth

Those already investing in areas like influencer and agentic will leapfrog the competition

Google’s Bidding Change Proves Agentic Advertising Has An Agency Problem

Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA yo...

GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers

The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agen...

What is agentic AI in marketing, and how does it work?

Agentic AI in marketing describes autonomous agents that read real-time data, decide on the next best action, and execute multi-step [...] Read More... The post What is agentic AI...

For Agentic Advertising To Work, We Must Decide What AI Can Never Touch

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and...

Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my w...

<![CDATA[Generating Commercial Evidence from Agentic Field and Brand Engagement to Accelerate Launch Performance]]&gt...

What is agentic AI in retail?

Your customers expect consistent, instant, intelligent service across every channel, even when they bounce between SMS, email, and web chat from one interaction to the next. But yo...

Do creative agencies have to be makers?

Adland leaders share their thoughts about whether creative agencies should insist on making ads.

EXCLUSIVE: Leaked Deck Outlines The Trade Desk’s Agentic Plans for H2 2026

The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.

Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea...

From Influencers to Celebrities: How Talent Agencies Connect Brands with the Right Faces

In today’s digital world, people connect with brands in many different ways. Traditional advertising is still useful, but audiences often…Continue reading on Medium »

Should agencies be worried? This launch suggests clients increasingly don't need them

The team behind Ibiza's biggest superclubs has launched its own creative agency, The Ideation Bureau. Is this a sign that brand owners are done outsourcing their ideas? Traditiona...

Agentic AI: the next battleground for Chinese brands

China’s companies have mastered social media marketing playbooks. Now, they must learn to win the trust of artificial intelligence (AI) agents that will increasingly shape what con...

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise, a Quad Agency, among first to pilot PubMatic’s new governance architecture for agentic advertising which gives buyers verifiable control and a complete audit trail — from pla...

Motorway approaches agencies about advertising requirements

Motorway works with Uncommon Creative Studio on a project basis.

What is an agentic email?

Agentic email is an email system designed for AI agents and automated workflows, where incoming messages can trigger software actions [...] Read More... The post What is an agentic...

FancyAI Launches Agentic Social Engagement to Shape AI Recommendations

New GEO capability finds the third-party conversations AI engines trust and gives brands a direct way to act on them, in real time. AUSTIN, Texas, Aug. 7, 2026 /PRNewswire-PRWeb/ -...

AIC signs agency for digital marketing campaign aimed at young investors

The Association of Investment Companies has appointed marketing agency Gravity Global for a campaign aimed at millennials and Gen Z investors.

M+C Saatchi NA launches entertainment arm as branded content booms

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

Programmatic Gets An Agentic Brain

For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part of the problem is how the buy...

Tesco signals intent to lead UK agentic commerce

The UK grocer has hired an Agentic Director. Retail Slop’s Howard Lake unpacks what this means for retail and the sector, as well as the wider industry at large