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Vodka remains one of the most popular spirits categories in the world. In the United States alone, it ranked as the top spirit by revenue in 2025, according to the Distilled Spirit...
What does it mean to be the best-selling spirits category in a world where people are supposedly drinking fewer spirits? Indeed, vodka sales, like all spirits sales, were down in 2...
We reveal how vodka is shedding its neutral reputation to embrace provenance, craft and quiet character — as a new generation of drinkers rediscovers the category with fresh curios...
Perfectly frothy. READ MORE...
David Binder talks about the vodka maker’s controversial AI-generated Super Bowl debut and its future plans under Sazerac.
While the world’s biggest-selling vodka brand settled for another year in decline, the rest of the top five all posted growth in 2025 The post Top 10 biggest-selling vodka Brand Ch...
The two chicest words you could ever utter in a bar.
These summer vodka cocktails are fruity, bubbly, and refreshing. From two-ingredient highballs to garden-fresh sippers, here are my go-to vodka…
Chris Jones, Managing Director at Paragon Brands, reveals how Żubrówka is changing the vodka game — no longer just a neutral spirit, it’s now about flavour, personality and experie...
Svedka Vodka, owned by Sazerac, has launched a ready-to-drink range called Vodka Water, which is packaged in fully transparent cans The post Sazerac unveils Svedka Vodka Water RTDs...
From ultra-clean vodkas and precision-crafted gin to aged Cognac and barrel-forward bourbon, these spirits from the 2026 Chilled Awards April judging highlight a more classic side...
From ultra-clean vodkas and precision-crafted gin to aged Cognac and barrel-forward bourbon, these spirits from the 2026 Chilled Awards April judging highlight a more classic side...
The vodka category is expected to outperform the core spirits market in the US over the next 12 months, according to a SipSource forecast The post SipSource: vodka to outpace US sp...
Launching Memorial Day Weekend, American Harvest Vodka is bringing cocktails to the Navy Pier Beer Garden for the first time with a custom container bar and curated summer cocktail...
Launching Memorial Day Weekend, American Harvest Vodka is bringing cocktails to the Navy Pier Beer Garden for the first time with a custom container bar and curated summer cocktail...
The ready-to-drink category surpassed vodka in global value last year, according to IWSR The post RTDs overtake vodka in global value appeared first on The Spirits Business.
Pernod Ricard-owned Absolut is the Official Vodka Partner of pop icon Madonna’s new album, Confessions II The post Absolut named vodka partner of Madonna’s new album appeared first...
The alcohol maker said it's introduced a "category-first innovation" with a transparent can, while Italian gelato brand Sammontana grows its U.S. presence with a slate of new desse...
What happens when Crystal Head Vodka wraps its iconic skull bottle in camouflage? A limited-edition collectible designed to stand apart—never blend in. Read the full article at Dan...
What do you get when Madonna and Absolut join forces? A $125 dancefloor-in-a-box featuring a cassette player, coupe glasses and a very spicy secret ingredient. Read the full articl...
Schwarze und Schlichte's vodka brand Three Sixty has tapped into the premium shot occasion with the launch of Fusion liqueurs The post Three Sixty goes neon for Fusion shots appear...
Stoli Group's flagship vodka has launched a brand activation at Dubai International Airport in the United Arab Emirates The post Stoli vodka pops up at Dubai Duty Free appeared fir...
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