Social Media Ideas for Adult Beverages

Raising the Bar: How the Beverage Boom is Reshaping Catering and Events

Today, the bar is where guests linger. It's where they create and share experiences. Layered mocktails earn as many photographs as the venue itself. Functional cold brews spark con...

From snack time to happy hour: Professors, lawmakers explain rise in nostalgic alcoholic drinks

MORGANTOWN – There has been a rise of childhood-inspired alcoholic beverages on the market, raising questions about statewide alcohol regulations. These beverages, including Buzzba...

What are you drinking 2026?

Share your drinks! We do tend to veer alcoholic (I personally love a good bourbon recommendation but if you have a good mocktail or whatever, that's good to share too. 2025 Threa...

New on the Menu: A look at five milk punches

This type of clear cocktail is becoming more popular in trend-forward bars.

QSR's bet big on beverages

Beverages have moved from being a supporting menu category to a traffic-driving battleground, and the past three months show how quick service restaurants are broadening the defini...

Modelo maker buys boozy sports drink SpikedAde for $75M

The beer maker is broadening its portfolio with the vodka and sports drink brand as it looks to tap into growing demand for RTDs.

Guide to the Best Cocktails & Adult Beverages at Universal Orlando Resort

Raise your glass The post Guide to the Best Cocktails & Adult Beverages at Universal Orlando Resort appeared first on Discover Universal.

US Restaurant Beverage Trends: Drinks drive footfall and growth as Gen Z and millennials seek new flavours

Damn, That’s Beautiful – Tasty Beverages

Spritzes continue to drive bar sales during the summer

Lower ABV cocktails and earlier happy hours were top drinking trends over the last couple of months, according to data from Square.

MALIBU TARGETS HIGH-GROWTH RTD OCCASIONS WITH NEW MALIBU PUNCH RANGE

Malibu is doubling down on the fast-growing ready-to-drink (RTD) category with the launch of Malibu Punch, a new range of 10% ABV canned cocktails designed for a new generation of...

How the Beverage Aisle Became a Lifestyle Marketplace

Beverage brands are increasingly selling more than what is inside the bottle. Saint James Iced Tea’s Brenden Cohen examines how culture, social discovery and strategic distribution...

Beverage innovation comes to drive-thru and delivery

As QSR's expand their beverage offerings, new pop-ups of drive-thru only and delivery concepts are beginning to emerge, a testament to how beverages are expanding day-part options...

Hellbent Started as a Joke. Now It’s Selling Cocktails With Up to 19 Percent Alcohol

Seth Green and Matthew Senreich teamed up with serial entrepreneur PJ Loughran to launch a canned cocktail with a mischievous, chaotic bent.

C4 launches beer-flavored energy drink

The Nutrabolt-owned brand is making a big bet to enter an emerging wellness niche within the nonalcoholic beer sector.

Cheers! It’s Time for a Zingy Mocktail

This gingery bit of alcohol-free mixology lets you be the clear-eyed life of the party.

Menu Transformation: Beverages Move from Add-Ons to Restaurant Growth Drivers

Operators are leveraging modern beverage trends to offer customizable drinks and standalone afternoon refreshers. The post Menu Transformation: Beverages Move from Add-Ons to Resta...

How functional beverages provide new reasons to visit

Once the purview of smaller health-food stores, functional beverages have become a category of their own as consumers place greater emphasis on health and well-being. For juice/smo...

How Operators Can Manage the Beverage Alcohol Reset

With diners becoming more intentional about alcohol consumption, new opportunities are opening for operators in ready-to-drink cocktails (RTDs), wine cocktails, non-alcoholic bever...

Scary Mommy 2026 Readers' Choice Awards Best Canned Cocktail Brands

They’ve got our covered no matter your mood.

Scary Mommy 2026 Readers' Choice Awards Best Canned Cocktail Brands

They’ve got our covered no matter your mood.

From briny to fruity: The drinks people are reaching for this season

Three experts weigh in on current drink trends, and what’s to come this summer. The post From briny to fruity: The drinks people are reaching for this season appeared first on hos...

Sweetgreen beefs up beverage offerings

The fast-casual chain is leaning into house-made drinks with fruit, vegetables and no sugar, as more consumers look for interesting things to sip.

Sweetgreen beefs up beverage offerings

The fast-casual chain is leaning into house-made drinks with fruit, vegetables and no sugar, as more consumers look for interesting things to sip.