Latest updates for Adult Beverage

Fresh curated links around adult beverage are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Modelo maker buys boozy sports drink SpikedAde for $75M
  • Raising the Bar: How the Beverage Boom is Reshaping Catering and Events
  • From snack time to happy hour: Professors, lawmakers explain rise in nostalgic alcoholic drinks

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Fresh articles and ideas

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fooddive.com /2 weeks ago

Modelo maker buys boozy sports drink SpikedAde for $75M

The beer maker is broadening its portfolio with the vodka and sports drink brand as it looks to tap into growing demand for RTDs.

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cater-event.com /1 month ago

Raising the Bar: How the Beverage Boom is Reshaping Catering and Events

Today, the bar is where guests linger. It's where they create and share experiences. Layered mocktails earn as many photographs as the venue itself. Functional cold brews spark con...

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dominionpost.com /1 month ago

From snack time to happy hour: Professors, lawmakers explain rise in nostalgic alcoholic drinks

MORGANTOWN – There has been a rise of childhood-inspired alcoholic beverages on the market, raising questions about statewide alcohol regulations. These beverages, including Buzzba...

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vegasmessageboard.com /20 hours ago

What are you drinking 2026?

Share your drinks! We do tend to veer alcoholic (I personally love a good bourbon recommendation but if you have a good mocktail or whatever, that's good to share too. 2025 Threa...

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fooddive.com /1 month ago

C4 launches beer-flavored energy drink

The Nutrabolt-owned brand is making a big bet to enter an emerging wellness niche within the nonalcoholic beer sector.

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nrn.com /2 weeks ago

New on the Menu: A look at five milk punches

This type of clear cocktail is becoming more popular in trend-forward bars.

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qsrweb.com /2 days ago

Beverage innovation comes to drive-thru and delivery

As QSR's expand their beverage offerings, new pop-ups of drive-thru only and delivery concepts are beginning to emerge, a testament to how beverages are expanding day-part options...

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wineindustryadvisor.com /1 month ago

US Restaurant Beverage Trends: Drinks drive footfall and growth as Gen Z and millennials seek new flavours

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observer.com /3 weeks ago

How the Beverage Aisle Became a Lifestyle Marketplace

Beverage brands are increasingly selling more than what is inside the bottle. Saint James Iced Tea’s Brenden Cohen examines how culture, social discovery and strategic distribution...

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barmagazine.co.uk /1 month ago

NOT A NIGHTCAP. KAHLÚA COFFEE CREAM IS HERE TO WAKE UP THE CREAM LIQUOR CATEGORY

What lives at the back of the drinks cabinet, comes out at Christmas and is usually served as a nightcap? Cream liqueur, of course. The post NOT A NIGHTCAP. KAHLÚA COFFEE CREAM IS...

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thechive.com /2 weeks ago

Damn, That’s Beautiful – Tasty Beverages

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moderndailyknitting.com /1 month ago

Cheers! It’s Time for a Zingy Mocktail

This gingery bit of alcohol-free mixology lets you be the clear-eyed life of the party.

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qsrweb.com /1 month ago

QSR's bet big on beverages

Beverages have moved from being a supporting menu category to a traffic-driving battleground, and the past three months show how quick service restaurants are broadening the defini...

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blog.discoveruniversal.com /3 weeks ago

Guide to the Best Cocktails & Adult Beverages at Universal Orlando Resort

Raise your glass The post Guide to the Best Cocktails & Adult Beverages at Universal Orlando Resort appeared first on Discover Universal.

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barmagazine.co.uk /1 week ago

MALIBU TARGETS HIGH-GROWTH RTD OCCASIONS WITH NEW MALIBU PUNCH RANGE

Malibu is doubling down on the fast-growing ready-to-drink (RTD) category with the launch of Malibu Punch, a new range of 10% ABV canned cocktails designed for a new generation of...

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reviewjournal.com /1 month ago

CARTOONS: Fetterman’s new beverage of choice

Take a look at some editorial cartoons from across the U.S. and world.

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pickuplimes.com /1 month ago

Cucumber Pear Elderflower Mocktail

Light, floral, and a little fancy, this sparkling pear and elderflower drink feels like something you’d sip at a garden party, even if you’re just making it for yourself on a sunny...

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nypost.com /1 month ago

Jessica Pegula has another wild beverage exchange after US Open semis loss

Jessica Pegula’s post-match press conference beverage choice has become as much of a topic as her play on the court over the years. 

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fastcasual.com /1 day ago

How functional beverages provide new reasons to visit

Once the purview of smaller health-food stores, functional beverages have become a category of their own as consumers place greater emphasis on health and well-being. For juice/smo...

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inc.com /1 month ago

Hellbent Started as a Joke. Now It’s Selling Cocktails With Up to 19 Percent Alcohol

Seth Green and Matthew Senreich teamed up with serial entrepreneur PJ Loughran to launch a canned cocktail with a mischievous, chaotic bent.

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restaurantnewsrelease.com /1 month ago

Menu Transformation: Beverages Move from Add-Ons to Restaurant Growth Drivers

Operators are leveraging modern beverage trends to offer customizable drinks and standalone afternoon refreshers. The post Menu Transformation: Beverages Move from Add-Ons to Resta...

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bbcgoodfood.com /1 week ago

White forest float

This grown-up take on a soda float is packed with sweet cherry and almond notes, and topped with vanilla ice cream. A touch of ginger balances the sugar

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thekitchn.com /1 month ago

3 “Easy to Drink” Beers That Practically Scream Fall

Plus, two more beers worth cracking open. READ MORE...

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latimes.com /1 week ago

Tall redwoods and stiff drinks are the stars of California's new adults-only train car

Mendocino County's Skunk Train introduced the Noyo, a luxe cocktail lounge on rails with plush couches, '50s overtones and stunning views.

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Sources covering Adult Beverage

feeds.thekitchn.com

Recent coverage from public sources
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restaurantnewsrelease.com

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barmagazine.co.uk

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blog.universalorlando.com

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nypost.com

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observer.com

Recent coverage from public sources
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