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The app launched a program designed to connect brands with original content creators, per The Hollywood Reporter.
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
Featuring Delectables, Hisense, Grubhub, Disney+, and more
Bringing Brands and Creators Together in the Participation Economy
Bringing Brands and Creators Together in the Participation Economy
FanDuel, Maple Street Biscuit Co., Martens BeLite, Primark, Envato
Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the s...
Podvertise.fm positions itself at the intersection of discovery, data aggregation, and marketplace execution in the podcast advertising…Continue reading on Brandvertisor »
3TB continues expanding its online presence through creative short-form content, affiliate marketing, and audience-focused digital storytelling. By combining product recommendation...
Innovid, the independent software platform for advertising creation, delivery, measurement, and optimization, has deployed—in collaboration with Adring and Stretchly—a drive-to-sto...
Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean® Portal, a new format which redefines how brands show up in the real world. Developed by Ocean Studio and Ocean...
New platform transforms high-performing partnership ads into a scalable, omni-channel growth engine
Unlocking New Open Internet Content Environments for Global Advertisers
The Power of Creator and Brand Collaboration Put to the Test
The Power of Creator and Brand Collaboration Put to the Test
I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads. The post How Samsung Ads And Crumbl...
TBPN, a tech podcast recently acquired by OpenAI, is launching an out-of-home (OOH) advertising campaign in Los Angeles starting May 4. The campaign, in collaboration with AdQuick,...
This post was created in partnership with Ibotta Entering the competitive CPG industry can be an uphill battle—even more so for a challenger brand. But with enough grit and determi...
Omnicom Media NZ has launched a new influencer marketing capability to give brands a more consistent way to manage creator activity. The post Omnicom Media NZ launches Creo appeare...
This post was created in partnership with Silverpush Algorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture attention to do? During an...
Adobe announced a new partnership with Xfinity, Comcast’s consumer brand delivering WiFi, mobile, entertainment, and home services to millions of customers across the U.S. The part...
The campaign was created by Otherway.
ADWEEK Creativity Advantage- Brand Entertainment Meets Its Moment
ADWEEK Creativity Advantage- Brand Entertainment Meets Its Moment
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