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This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to sh...
The app launched a program designed to connect brands with original content creators, per The Hollywood Reporter.
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, com...
This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments?...
This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mi...
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
FanDuel, Maple Street Biscuit Co., Martens BeLite, Primark, Envato
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant...
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summ...
This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK House [...
3TB continues expanding its online presence through creative short-form content, affiliate marketing, and audience-focused digital storytelling. By combining product recommendation...
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat...
A new Content Operating System from Adobe and Code and Theory allows teams to produce content faster and more efficiently.
This post was created in partnership with Collectively The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that doubled in peak retail wee...
Kargo is one of a select group of technology partners enabling brands to advertise within popular AI chatbot ChatGPT. The post Kargo launches ad integration with ChatGPT appeared f...
Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.
This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and me...
Coinbase's US ad by Isle of Any was directed by Oscar Hudson through MJZ.
Animation company says shift will “help position the studio for long-term success in a rapidly moving media landscape”.
Image source: google In an increasingly crowded marketplace, capturing attention is no longer enough. Today’s consumers expect meaningful interactions with brands—experiences that...
Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.
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