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Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers. The biggest shift has been the move from “analytics” to “...
Measuring the efficacy of ad spend continues to be one of the thorniest issues marketers face, and the frustrations bubbled up across multiple sessions during ADWEEK House at the P...
Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper...
When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops...
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The init...
Media planners have highlighted that none of the tools available is “[delivering] the cross-platform deduplication that modern campaigns require”.
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior...
I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron...
Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfron...
Meta launched ads AI connectors, app usage dropped for the first time, and one-click CAPI access continues to expand. The post Meta Ads AI Connectors, App Usage Drops, and More app...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Schrödinger’s Measurement appeared first on AdExchanger.
Are your ads sending quality traffic to your website? There’s a way to find out. Misleading Results Ads Manager results can be misleading. When running Sales ads, we tend to focus...
One search ad every 40 minutes pays for a trillion-parameter model. One content ad every 3 minutes does the same. The math on ad-supported AI is better than you think. When Anthrop...
With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one...
Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue...
No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” t...
One-Click CAPI is active for me, AI translations appear, Video Generation returns, and Live Video Ads roll out in Meta Ads Manager. The post One-Click CAPI Activated, New Meta Ads...
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers,...
An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API gets a one-click option.
High-performing campaigns today aren’t just about visibility; they’re about measurable impact, relevance, and adaptability. With global digital ad spend surpassing $700 billion and...
The very concept of AI and its impact on select industries is enough to cause dramatic swings in stock market sectors and wild future-of-work predictions. But when the world’s larg...
Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced...
A look at Meta Ads Grouping reports, ChatGPT conversion campaigns, Instagram Live Video ads, and AI-generated video issues. The post Meta Ads Grouping Reports, ChatGPT Conversions,...
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