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Women’s sports are gaining momentum across the U.S., with athletes and fans celebrating historic TV ratings and wins for equal opportunities and pay
This post was created in partnership with Scripps For years, professional women’s sports paled in comparison to men’s regarding audience size and brand recognition. Now, their popu...
The findings draw on surveys of more than 9,500 people across the United States, Canada, Germany, and the United Kingdom
Female athletes are against a sports-betting ad featuring actress Sydney Sweeney.
A new e.l.f. Beauty and Parity study of 9,000+ women shows how youth sports build high-earning, leadership-minded careers.
Coaches may say they want to support female athletes differently, but far fewer are actually putting it into practice.
Coaches may say they want to support female athletes differently, but far fewer are actually putting it into practice.
From athletics and boxing to football, camogie and racing, Ireland’s champions reveal the women who helped shape their journeys
For women, it’s never been ‘just sports’
Equality may not be the right metric.
Game day rarely happens on just one screen anymore. The television might carry the action, while a phone supplies scores, statistics, fantasy updates, social media reactions and me...
Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are drawn to women’s sports, ADWEEK’s annual Most Powerful...
Indian women have achieved visible international sporting success at both the Olympics and the World Championships. However, women's representation in the elite category has been l...
Portland’s Nike Global Sport Summit and RAJ Sports Epicenter Week brought 500+ leaders together to explore investment, infrastructure and the future of women’s sports.
The backlash against the new Novig ad is the latest example of female athletes fighting to be valued for their athletic abilities, and not for how they look.
Sports fandom has never belonged to one type of person, and women have long followed teams, attended games, and built traditions around the sports they love. What has changed is th...
A football match needs a lot more people than the twenty-two on the pitch, and a good number of them... The post The Businesses Opening Doors For Women In Sport appeared first on T...
While tens of thousands of women and girls will take part in Gaelic games this weekend, only a minority will step on to the pitch wearing kit that puts their comfort front and cent...
The strategic investments cap a landmark year of growth for the company, following new funding, league partnerships and a rapid expansion of its programming slate. The post Just Wo...
Nancy Hogshead wore an XX-XY Athletics shirt to the ceremony as 520 Olympians and Paralympians back her petition for female-only WNBA eligibility.
A record number of female journalists from the Spanish-language network covered the games.
The 35-year-old reflects on a momentous year after making history as the first woman to take charge of a men’s team in one of Europe’s top five leaguesIn April Marie-Louise Eta bec...
Der Honeyball Club erobert Sporträume, indem er für Flinta* Public Viewing zu Frauensport organisiert. Der Andrang veranschaulicht das fehlende Angebot. mehr...
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