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Women's sports are on a winning streak, reaching new heights and shattering records. From the Olympics achieving gender equality to the growing audience for women's sports, there i...
Women in Sport 2026: Featuring Chloe Kelly, Elite Beauty Products, Grand Prix 2.0 and So Much More
The sport’s latest boom is about much more than fitness—it creates community, confidence and a sense of belonging
From Ilona Maher and Ellie Kildunne to Serena Williams and Simone Biles, the world’s best female athletes are rewriting playbooks on and off the field
From Kate O’Connor and Rhasidat Adeleke to Mona McSharry and Ellen Walshe, Ireland’s sporting heroines are showing the next generation of girls how it’s done.
72andSunny and Female Quotient Give Women Athletes a Path to Their Next Career
72andSunny and Female Quotient Give Women Athletes a Path to Their Next Career
This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sp...
New guidance is aimed at encouraging more respectful coverage of women’s athletics, writes Katy Bourne
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too. Th...
The AFL could borrow some of the gumption from a North American ice hockey league to grow Australian rules football’s elite women’s competitionIn Australia, it is called the Matild...
The Women in Sport (WIS) Programme funds projects and initiatives for women and girls across a wide range of sports.
Women took to the water in Galway for 2026 Her Outdoors Week, celebrating participation, progression and community with support from local clubs, coaches and volunteers.
The Glasgow games must be a springboard for women's sport in Wales – it is a chance we can't afford to pass up
The data around how many girls end up falling out of love with, and ultimately, stop engaging with, sport is damning. More than 1.3 million teenage girls in the UK who once conside...
College sports marketing company Learfield saw a 123% increase in female athlete participation in name, image and likeness compensation activities over the 2025-26 fiscal year, the...
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s...
One coach faced historical barriers in a male dominated sport, paving the way for thousands of youths and adults during her 50-year career.
Before women athletes can win, they must fight for funding, facilities, coaching, family support, and visibility
A League of Their Own: Colleges Launch Flag Football for Women Susan H. Greenberg Mon, 08/03/2026 - 03:00 AM Nearly 400 colleges will compete at the club...
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