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Mineral-based products are capturing consumers’ imaginations, fueled by the meteoric rise of magnesium. Demand for mineral products is rising, driven by innovation that makes them...
When it comes to children’s wellness, for back to school, Kelly Monroe, marketing and sales with supplement brand Maximum Living (St. Peters, MO), said retailers should merchandise...
Minerals have a variety of applications for different consumer niches, making them a versatile option for retailers looking to capitalize on their benefits. But successfully market...
Education, networking and a celebration of independent retail highlight the 2026 event this month. The natural products industry will gather in Palm Springs, CA, this month as the...
The muscle and strength supplements market is undergoing rapid innovation. Muscle and strength supplements are appealing to a more diverse market than ever before, and as a result,...
On this episode of The Vitamin Professor Podcast, Professor Gene Bruno talks to industry legend Mark Blumenthal. The post The Vitamin Professor Podcast’s Lesson 32: Interview with...
For supplement consumers, immune support is a proactive, holistic, year-round health concern. The immune support category has expanded beyond traditional cold, flu and allergy seas...
Nestlé (Vevey, Switzerland) announced it will divest its mainstream Holistic Health vitamins, minerals and supplements (VMS) portfolio to private equity firm Yellow Wood Partners f...
Back to school signals a focus on immune health for children, but parents are also concerned with overall wellness. As kids head back to school and face new germ exposures and the...
Visit Us at SupplySide Global Booth #7833. Mandalay Bay, Las Vegas. Expo Hall: Oct. 28, 29 & 30, 2026. The post [Sponsored Video] HP Ingredients – Supply Side Global 2026 appea...
Good mood support has now become a part of everyday, year-round wellness. Mood support is increasingly becoming part of a broader conversation around everyday wellness. Consumers n...
According to Geoff Melcher, president and COO of Nevada-based East Park Naturals, olive leaf has a long history of use in natural health, but the industry often focuses “too narrow...
The Council for Responsible Nutrition (CRN) is celebrating a significant state advocacy victory following enactment of California Assembly Bill 2779 (AB 2779), which excludes dieta...
The Council for Responsible Nutrition (CRN) released findings from its 2026 national consumer survey, which adds consumer perspective to its longstanding support for a federal diet...
Muscle health is more than just raw strength. But for decades, muscle health and strength have been synonymous with each other to supplement consumers. Now, emerging research is de...
A travel support program for natural retailers and holistic practitioners attending the 2026 Naturally Independent Expo in Palm Springs, CA, has been announced by show management. ...
When Lori Bestervelt launched TruShieldв„ў Certified in October 2025, it had one flagship brand partner and a single top-tier WADA-experienced lab behind it. Eleven months later, t...
Are you familiar with the phrase “soapbox issue?” If not, it refers to a topic that someone cares about deeply and brings up frequently to express a strong opinion or complaint. Th...
Loren D. Israelsen, JD, is founder and president of the United Natural Products Alliance (UNPA), an international trade association of dietary supplement and natural products compa...
IG: www.instagram.com/byharleysutton LinkedIn: www.linkedin.com/in/harley-sutton-660a52271 TikTok: www.tiktok.com/@thanksnaturals Thanks! Naturals was founded by Harley Sutton, a t...
On this episode of Natural Retailer, recorded live at Expo West with VRM Media, host George Goodwin sits down with Brian Mosher, owner of Get Healthy—two independent health food st...
On Sept. 10, Congresswoman Diana Harshbarger (R-TN) introduced the Dietary Supplement Innovation Act, legislation that is designed to modernize the Food and Drug Administration’s d...
On this episode of The Vitamin Professor Podcast, Professor Gene Bruno talks to Adam Ackerman, Co-Founder of BioBottles / GreenFrog Packaging. The post The Vitamin Professor Podcas...
Cata-Kor NMN and Liposomal NAD⁺ are now available at Target stores and Target.com nationwide in retail-exclusive 25-serving packs — the brand's first move from e-commerce leade...
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