Latest updates for Vitamin Retailer Magazine

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Recent items include:

  • 2026 Vity Awards
  • [Extra! Extra!] Industry Educator Discusses Latest Herbal and Botanical Innovations
  • Super-Superfood Supplements

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vitaminretailer.com /1 month ago

2026 Vity Awards

Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2026 Vity Awards. After...

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vitaminretailer.com /1 month ago

[Extra! Extra!] Industry Educator Discusses Latest Herbal and Botanical Innovations

Jodi Schneider, national educator at Vibrant Health (Shelton, CT), discussed some of the latest innovations for the herbal and botanical supplements category. One the most importan...

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vitaminretailer.com /2 weeks ago

Super-Superfood Supplements

Nutrient-dense superfoods are moving from a nice-to-add product to an everyday wellness routine. According to Alex Berrio, marketing director at NutraBio Labs (Middlesex, NJ), supe...

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vitaminretailer.com /1 month ago

Renowned Nutrition and Retail Expert Dr. Earl Mindell To Speak At Naturally Independent Expo

Topics include longevity and increasing dietary supplement sales Dr. Earl Mindell, author of 59 health and wellness books including the international best-seller Dr. Earl Mindell’s...

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vitaminretailer.com /1 month ago

The Growing Market for Herb & Botanical Formulas

Increasing interest from consumers and retailers spurs new areas of application, along with a demand for quality. Herbs and botanicals are now one of the most popular and innovativ...

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vitaminretailer.com /2 weeks ago

2026 Industry Leadership Award

In appreciation of his exceptional leadership and outstanding contributions to the natural products industry, Vitamin Retailer magazine honors Jim Emme—chief executive officer, NOW...

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vitaminretailer.com /1 month ago

It’s Raining Men’s Health Supplements

Beyond simple wellness, men’s health supplements are targeting optimal health and performance. The men’s health supplements market is diversifying beyond simple wellness and sexual...

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njbiz.com /2 weeks ago

The Vitamin Shoppe reveals top 2026 wellness trends

The Vitamin Shoppe's latest trends report highlights fiber, liver health, transparency and flavor as the biggest tastemakers shaping consumers' spending. The post The Vitamin Shopp...

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alternativemedicine.com /10 hours ago

HojaSana Debuts 2-in-1 Vitamin D3 K2 Softgels with No-Clump, Easy-to-Swallow Design

HojaSana, a wellness brand focused on straightforward daily nutrition, today introduced its Vitamin D3 K2 5000 IU softgels to the U.S. market. The new d3 k2 vitamin formula combine...

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vitaminretailer.com /2 weeks ago

Leadership Forum: Balancing Growth

Here’s what industry leaders are saying about current business concerns. The panel: Alina Hornfeldt, Co-owner, Mastel’s Health Foods, St. Paul, MN, www.mastels.com Jim Emme, Chief...

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vitaminretailer.com /1 month ago

NAD Recommends Nature’s Truth Modify or Discontinue Certain Magnesium Claims

In a challenge brought by Pharmavite, BBB National Programs’ National Advertising Division (NAD) recommended that Nature’s Truth modify or discontinue its advertising on certain cl...

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vitaminretailer.com /1 month ago

NPA Members Have Their Say on Capitol Hill at Association’s Largest Fly-In-Day

Participants Focus on 4 Industry Priorities Members of the natural products industry gathered in Washington, D.C. on May 12 to join the Natural Products Association’s (NPA) annual...

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vitaminretailer.com /1 month ago

Rob Brewster, President, Ingredients by Nature

Robert Brewster, president of raw material supplier company Ingredients by Nature, has a long legacy in the natural products industry. Here he discusses his family history and wher...

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womansworld.com /4 days ago

Stop Overpaying! How To Save Money on Vitamins and Pay $0 at Checkout

Calcium. Vitamin D. A daily multivitamin. The list of nutrients doctors recommend for good health keeps growing, and so does the cost of keeping a well-stocked medicine cabinet. Fo...

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vitaminretailer.com /1 month ago

MegaFood Unveils New Updated Packaging

On May 27, MegaFood (Manchester, NH) announced it has given its product labels a fresh new look. The updated labels help tell the story that has always been at the heart of the com...

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mindbodygreen.com /2 weeks ago

Best Multivitamin Of 2026

HOLD

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vitaminretailer.com /2 weeks ago

[Extra! Extra!] Buyer Beware: AI-generated Video Selling Supplements Uses Fake Medical Credentials

Artificial intelligence has come a long way in a short time, and both retailers and supplement brands alike are incorporating it into their business practices for everything from i...

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vitaminretailer.com /1 week ago

Legal and Regulatory Experts Discuss Future of Dietary Supplements at ACI and CRN Forum

A group of leading legal, regulatory and compliance professionals gathered for the 14th Annual Legal, Regulatory & Compliance Forum on Dietary Supplements. The event was hosted...

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vitaminretailer.com /1 month ago

John Mastel, Founder of Mastel’s Health Foods, Dies at 89

On June 2, John James Mastel Sr., founder of independent natural retailer Mastel’s Health Foods in Saint Paul, MN, died in Roseville, MN at age 89 from Alzheimer’s disease. Mastel’...

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webwire.com /1 week ago

Vitamin brands boost ad spend by 27% as 11.8 million Australians turn to supplements

Australia's vitamins and supplements market is heating up, with brands increasing advertising investment as millions of Australians continue to make supplements part of their every...

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vitaminretailer.com /1 month ago

[Extra! Extra!] Taurine for Men’s Health

An amino acid, taurine most frequently shows up in energy drinks—but now, emerging taurine supplements are delivering the benefits of this ingredient without the unwanted jitters....

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vitaminretailer.com /2 weeks ago

Hawthorn for Your Heart

Hawthorn Is Nature’s Heart Specialist First used by the ancient Greek healer Dioscorides for heart problems and used in traditional Chinese medicine since 659 CE, hawthorn has been...

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vitaminretailer.com /1 month ago

Senators Introduce Dietary Supplements Access Act, Industry Responds

On May 20, U.S. Senators Kevin Cramer (R-ND) and John Curtis (R-UT) introduced the Dietary Supplements Access Act, legislation that would allow dietary supplements to be purchased...

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1888pressrelease.com /3 days ago

Dr. Farvitino Labs(TM) Expands Women's Wellness Portfolio with 20+ Innovative USA-Made Supplement Launches

Miami-based supplement brand announces an expanding pipeline of liquid wellness formulas, liposomal supplements, and premium daily vitamins developed to support women's beauty, hea...

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