Social Media Ideas for Vitamin Retailer Magazine

The Vitamin Shoppe Releases 2026 Health & Wellness Trend Report

The Vitamin Shoppe (Secaucus, NJ) released its 2026 Health & Wellness Trend Report, revealing five key consumer trends shaping the wellness and dietary supplement industry. The...

[Video] 2026 Retailer of the Year: Clark’s Nutrition & Natural Foods Market

   Since its inception, this California retailer has been both creating and keeping up with the latest trends—and growing along the way. Feature The post [Video]...

Vitamin Shoppe opens Utah store

NOW Tests Vitamin C Gummy Supplements Sold on Amazon

In its latest round of testing, NOW (Bloomingdale, IL) said it tested 30 vitamin C gummy supplements sold on Amazon. Five of the brands were legacy brands (Mary Ruth’s, Nature’s Wa...

[Extra! Extra!] An Ideal Supplement for Back to School

When it comes to children’s wellness, for back to school, Kelly Monroe, marketing and sales with supplement brand Maximum Living (St. Peters, MO), said retailers should merchandise...

Strong Supplements

The muscle and strength supplements market is undergoing rapid innovation. Muscle and strength supplements are appealing to a more diverse market than ever before, and as a result,...

Shifting Beyond Seasons

For supplement consumers, immune support is a proactive, holistic, year-round health concern. The immune support category has expanded beyond traditional cold, flu and allergy seas...

Piping Rock Announces Wellness Tour Across 6 Universities

Piping Rock Health Products (Bohemia, NY) announced four of its wellness brands (Nature’s Truth, Natural Vitality, NeoCell and Vitafusion) will begin a wellness tour across six uni...

HojaSana Debuts 2-in-1 Vitamin D3 K2 Softgels with No-Clump, Easy-to-Swallow Design

HojaSana, a wellness brand focused on straightforward daily nutrition, today introduced its Vitamin D3 K2 5000 IU softgels to the U.S. market. The new d3 k2 vitamin formula combine...

Nestlé Divests Holistic Health VMS Portfolio to Yellow Wood Partners

Nestlé (Vevey, Switzerland) announced it will divest its mainstream Holistic Health vitamins, minerals and supplements (VMS) portfolio to private equity firm Yellow Wood Partners f...

Healthy Kids Year Round

Back to school signals a focus on immune health for children, but parents are also concerned with overall wellness. As kids head back to school and face new germ exposures and the...

Nature’s Bounty Launches “Supplement the Gap” Campaign

Nature’s Bounty (Bridgewater, NJ) launched its new “Supplement the Gap” campaign to “supplement the knowledge gap in women’s health and wellness.” Medical research specifically foc...

[Extra! Extra!] A Unique Olive Leaf Extract for Immune Health

According to Geoff Melcher, president and COO of Nevada-based East Park Naturals, olive leaf has a long history of use in natural health, but the industry often focuses “too narrow...

The Vitamin Shoppe promotes Gayton to SVP, Merchandising

The Vitamin Shoppe, a leading specialty retailer of health and wellness products, announced Aug. 24 the promotion of Jack Gayton to Senior Vice President, Merchandising, effective...

[Extra! Extra!] The Components of Muscle Health

Muscle health is more than just raw strength. But for decades, muscle health and strength have been synonymous with each other to supplement consumers. Now, emerging research is de...

Stop Overpaying! How To Save Money on Vitamins and Pay $0 at Checkout

Calcium. Vitamin D. A daily multivitamin. The list of nutrients doctors recommend for good health keeps growing, and so does the cost of keeping a well-stocked medicine cabinet. Fo...

Harley Sutton, Owner, Thanks! Naturals

IG: www.instagram.com/byharleysutton LinkedIn: www.linkedin.com/in/harley-sutton-660a52271 TikTok: www.tiktok.com/@thanksnaturals Thanks! Naturals was founded by Harley Sutton, a t...

The Natural Retailer Podcast’s Episode 3: He Started as a Bulk Boy—Now He Owns the Store

On this episode of Natural Retailer, recorded live at Expo West with VRM Media, host George Goodwin sits down with Brian Mosher, owner of Get Healthy—two independent health food st...

Michael Schwartz, ND, Founder, Michael’s Health Naturopathic Programs

(210) 777-6763 michael383@me.com Michael Schwartz, ND is the founder, formulator and president of Michael’s Health Naturopathic Programs, a comprehensive wellness company dedicated...

The Vitamin Professor Podcast’s Lesson 30: Truly Sustainable Dietary Supplement Packaging

On this episode of The Vitamin Professor Podcast, Professor Gene Bruno talks to Adam Ackerman, Co-Founder of BioBottles / GreenFrog Packaging. The post The Vitamin Professor Podcas...

The Best Vitamin D3 + K2 Supplements

Twelve popular D3 + K2 products, compared by format, dose, and ingredients — plus how the two vitamins actually work together. Vitamin D3 and K2 have become one of the most popular...

Thorne to be Acquired by Procter & Gamble

Thorne (Summerville, SC) announced it entered a definitive agreement to be acquired by The Procter & Gamble Company (P&G). Since 1984, Thorne has been a leader in science-b...

Gardiner appointed EVP, chief marketing and growth officer at The Vitamin Shoppe

The Vitamin Shoppe, a specialty retailer of health and wellness products, announced Sept. 8 the appointment of Kimberley Gardiner as executive vice president, chief marketing and g...

The Vitamin Professor Podcast’s Lesson 29: The Rise of Whole Body Performance Supplement

On this episode of The Vitamin Professor Podcast, Professor Gene Bruno talks to Matts Johansen, CEO at Aker BioMarine and Chairman of Aker QRILL Company. The post The Vitamin Profe...