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During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront n...
This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opp...
Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integ...
Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google ran...
Communications in an AI-first world: how the PESO Model helps brands earn visibility, build trust, and drive measurable results beyond attention. The post Visibility Is No Longer S...
Testing and experimenting reveal priorities for elevating visibility in genAI platforms. The post Chrome Extensions for GenAI Visibility appeared first on Practical Ecommerce.
Testing and experimenting reveal priorities for elevating visibility in genAI platforms. The post Chrome Extensions for GenAI Visibility appeared first on Practical Ecommerce.
Whose visibility should you focus on?
The new data point will give users more context as to how many of their followers are actually active in the app.
As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our...
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The init...
Many Google I/O demos ended in transactions, bookings, or task completion. The consumer path is clear, but business visibility isn't. The post Google’s I/O Demos Reveal The New Bu...
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...
Industry events tend to follow a familiar pattern: bold predictions on stage, quieter truths off stage. At POSSIBLE, that gap was especially noticeable but also incredibly telling....
Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s one of the hi...
Household viewing habits have changed considerably but reporting metrics are still stuck in the past says media expert Murray Love. The post Why video measurement should reflect ho...
AI visibility is built on credibility, not content volume. Gini Dietrich walks you through how owned and earned media, proof, and consistency help brands become the obvious answer...
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Schrödinger’s Measurement appeared first on AdExchanger.
Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue...
NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it's tapping into modern marketing hot topics, such as sport...
Media planners have highlighted that none of the tools available is “[delivering] the cross-platform deduplication that modern campaigns require”.
Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Benchmarking appeared first on AdExchanger.
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