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Venus Optics has announced the Aksen Ultra Macro Series, a new pair of full-frame, parfocal zoom lenses that feature 1-5x and 5-10x ultra macro capabilities. [Read More]
Laowa has unveiled a new lens series dedicated to extreme close-ups.
Laowa has introduced the Aksen series, a full-frame parfocal zoom ultra macro lens lineup consisting of the Aksen 45mm f/2.8 1-5x Ultra Macro APO and the Aksen 17.5mm f/1.7 5-10x U...
While in many cases, more of a niche for photographers than videographers, shooting up-close and hyper-macro videography can be a fun, if not highly challenging, pastime if you’re...
Cosina had a very busy CP+ 2026 this February, showing off early examples of numerous new Voigtländer lenses, including the APO-Lanthar f/4 Close Focus VM-Mount lens. This distinct...
As expected, Viltrox has announced its first lenses for Micro Four Thirds. [Read More]
The Laowa Aksen 1-5X & 5-10X Ultra Macro Series is a new full-frame Parfocal Zoom Ultra Macro lens series comprising of the Aksen 45mm f/2.8 1–5x Ultra Macro APO and the Aksen...
While the news flew under my radar a bit, Vaonis recently unveiled its next generation of smart telescopes for astrophotographers: the Vespera 3 and the Vespera Pro 2. Each smart t...
Fisheye lenses that cover full frame sensors, not just APS-C, are surprisingly hard to find, which makes any new release worth a close look. The 7Artisans AF 10mm f/2.5 Fisheye add...
The Zhong Yi Optics PITTURA 30mm f/2.4 Lens for Medium Format is being touted as a compact, affordable fast wide-angle prime. The PITTURA 30mm f/2.4 is claimed to have been enginee...
Two Chinese lens companies are teasing new, very different lenses. 7Artisans is teasing what appears to be an ultra-wide full-frame prime lens, while SG-image is gearing up to laun...
A telephoto lens that weighs 325 g, holds corner-to-corner sharpness wide open, and sells for $329 sets a high bar for anyone shooting portraits on APS-C. The Viltrox 75mm f/1.8 Ev...
Light Lens Lab has announced its next lens, the 35mm f/2 "Apochromatic." It is the company's first new lens designed as part of its High-Performance Optical Research Project and th...
Tamron has announced a new firmware update for its 25-200mm f/2.8-5.6 Di III VXD G2 (Model A075) lens released last year that does something very unusual, it significantly improves...
ILLUVISION has recently introduced the MAGNA 65-350mm T3.6, which is essentially a repurposed ARRI/FUJINON Alura 45-250mm T2.6 Studio Zoom with a built-in optical expander that upg...
Zhong Yi Optics has announced the Pittura 30mm f/2.4, a manual focus prime lens designed to give Hasselblad XCD and Fujifilm GFX photographers an unusual combination of both fast a...
At CP+ 2026 in February, Brightin Star announced a new APO 35mm f/1.7 ASPH. lens for Leica M-Mount cameras. The stylish new lens is finally available to order, and unlike Brightin...
Fisheye lenses are almost always manual focus, on the reasonable assumption that at 10mm on full-frame there is very little left to miss. 7Artisans has decided that logic no longer...
The Vision Prime 1 (VP-1) series full frame cine lenses were originally launched by Sirui back in February 2025, with the first batch of lenses covering all the mid-range focal len...
A 12 to 20mm zoom range on a full frame camera pulls in a field of view most lenses can only dream of, and pairing that with a constant f/2.8 aperture opens doors for astrophotogra...
The new ZEISS V3 riflescope lineup delivers bright, reliable performance when every second of legal light counts. With 90% light transmission, premium ZEISS Brightâ„¢ Technology, m...
There have been rumblings about Viltrox releasing Micro Four Thirds lenses for months, and it sure looks like an official announcement is just around the corner. [Read More]
A bare, uncoated air-to-glass surface sends roughly 4 percent of the light striking it back the way it came, and a current professional 24-70mm f/2.8 zoom stacks about 30 of those...
A new bright fisheye lens is now on the market for filmmakers, videographers, photographers, and hybrid content creators, offering something unique for its price point.This new 10m...
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