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Hilton Launches New Undergraduate Brand for College Town Hotels

Hilton launches Undergraduate brand to expand in college towns

Reading Time: 2 minutesUS: Hilton is expanding its presence in university markets with the launch of Undergraduate by Hilton, an upper-midscale brand complementary to Graduate by...

Hilton Announces Launch of Undergraduate by Hilton

MCLEAN, Virginia—Hilton announced the launch of Undergraduate by Hilton, a new upper-midscale brand developed to serve a broader range of college and university markets. Undergradu...

Hilton officially launches Undergraduate, furthering its push into college markets

Following months of speculation, Hilton has unveiled the new upper midscale brand, a flexible, scalable complement to its Graduate offering.

Hilton officially launches Undergraduate, furthering its push into college markets

Following months of speculation, Hilton has unveiled the new upper midscale brand, a flexible, scalable complement to its Graduate offering.

Hilton Now Officially Launches Undergraduate-Brand & First Hotel Expected To Open In 2027

Hilton acquired the Graduate Hotel brand in March 2024, and the brand became an Honors participating later that year. We noted in August 2025 that Hilton had registered the Undergr...

Hilton is launching a new college-themed brand that could have 400 locations

Undergraduate by Hilton is the newest brand in the portfolio, and coming to a college town near you.

Hilton CEO shares ambitious outlook for Undergraduate hotel expansion

Chris Nassetta and other Hilton leaders reveal how the new college town-focused brand was born following the 2024 acquisition of Graduate.

Hilton CEO shares ambitious outlook for Undergraduate expansion

Chris Nassetta and other Hilton leaders reveal how the new college town-focused brand was born following the 2024 acquisition of Graduate.

Hilton Grand Vacations Packages From $229 + 125,000 Hilton Honors Points

Windsor Aughtry completes $2.6 million renovation at hospitality America-Operated Hampton by Hilton Roanoke Downtown

Windsor Aughtry, a premier real estate development firm with a strong track record in hospitality investment, announces the completion of a $2.6 million renovation

Waldorf Astoria Hotels & Resorts to Debut in Miami Beach

Hilton Upgrades “Evolving” & Confirmable Upgrade Rewards Transferable

Hilton has been tweaking its Honors program lately by introducing a couple of new tiers (Diamond Reserve & The Honors Society) and lowering requirements for other tiers (read m...

First in: Hilton debuts a sleek, apartment-style LXR resort in the heart of Waikiki

TPG exclusive: Here's what it's like staying at Ka La'i Waikiki Beach, LXR Hotels & Resorts in Honolulu.

Hilton Signs Umfolozi River Hotel, KwaZulu Natal, Tapestry Collection by Hilton in South Africa

- - • Hilton announced Umfolozi River Hotel, KwaZulu-Natal, Tapestry Collection by Hilton, expected to open in 2028—its second Tapestry Collection signing in South Africa withi...

Hilton signs new KZN hotel

Hilton and Umfolozi Hotel and Spa have signed an agreement for the development of Umfolozi River Hotel…

Units

UNITS repositions student housing from a basic necessity into a premium lifestyle experience centered around community, comfort, and modern living.

Hilton Launches 250 Point America Road Trip Experiences With Free Hotels & Gas

Hilton is launching exclusive America-themed road trip experiences for just 250 Hilton Honors points, including free hotel stays, gas, VIP events, and unforgettable summer adventur...

Windsor Aughtry Completes $2.6 Million Renovation at Hospitality America-Operated Hampton by Hilton Roanoke Downtown

Windsor Aughtry completed a $2.6M full-property renovation at Hampton by Hilton Roanoke Downtown, covering all guestrooms, meeting rooms, public spaces, and the fitness center.

Hilton is offering 12 road trip experiences across the U.S. for just 250 Hilton Honors points

Hilton Honors is celebrating America 250 with unique summer road trip packages that you can book with points.

Uh Oh: Hilton Selling More Upgrades To Elite Members At Digital Check-In

The Hilton Honors program isn’t exactly known for being the most generous when it comes to upgrades for elite members. Part of the issue is that the program doesn’t promise much wh...

Lodging Lowdown: Dual-branded Hilton comes to Colorado, Hyatt launches developer financing program

Plus, Aimbridge Hospitality has launched an enterprise platform to drive “operational excellence,” and Hilton opened its second Tempo hotel in Nashville. 

Hilton's very first Curio Collection hotel in Hawaii is now accepting reservations

This newly constructed resort in Hawaii opens soon with 210 rooms and points availability via Hilton Honors.

Is the Universal Kids Resort Hotel worth a stay?

By Jacob Sundstrom: As the name implies, Universal Kids Resort isn�t just a theme park. A 300-room hotel serves as the gateway to the park, offering guests an hour of early en...