Social Media Ideas for Targeting

UserTesting Introduces Advanced Targeting, Bringing User Interviews’ Industry-Leading Participant Network Directly Into...

New capability gives research teams seamless access to verified B2B and hard-to-reach participants without leaving the UserTesting platform UserTesting, the leading provider of cus...

EXCLUSIVE: OpenAI Is Testing Exclusion Targeting for ChatGPT Ads

Independent research from SE Ranking, Emberos, and Seer Interactive all point to the same gap: ChatGPT ads have little to no connection to the conversation they appear alongside

Geo Targeting in Email Marketing: How to Turn Location Data into Local Revenue

Geo targeting lets you send different email content, offers, and timing based on where each subscriber lives or works. For small businesses and nonprofits in 2026, it is one of the...

Target A/B Testing by more segments: channel, time on page, previous visit history, and custom variables

We’ve added 11 new audience filters to A/B Test targeting. You can now serve different page content based on how visitors found you, how engaged... The post Target A/B Testing by m...

What is targeted email marketing? How to do targeted email marketing?

Targeted email marketing is the practice of sending personalized emails to specific groups within your subscriber list based on their [...] Read More... The post What is targeted e...

Channel 4 extends targeting proposition to YouTube channels

The move is part of Channel 4’s Fast Forward strategy, which is targeting a 'digital-first' offering by 2030.

THE FUTURE OF ADS PERSONALIZATION: Targeting Efficiency in an Age of Consent Signals and Cookie Reversals

Instagram Ads

Our next marketing push centres on a tightly-focused Instagram ads campaign whose sole objective is to move 21- to 34-year-olds from the feed straight to our website. The product a...

Target targets inclusive design within guest experience

Build stronger connections with targeted account marketing

build-stronger-connections-with-targeted-account-marketing

How Reddit uses community conversations to improve ad targeting

Reddit is increasingly using the conversations taking place across its communities as signals for ad targeting, campaign optimisation, creative development, and commerce advertisin...

Exclusion-Only Custom Audiences

Learn how to create and use exclusion-only custom audiences in Meta Ads, including limitations, targeting restrictions, and use cases. The post Exclusion-Only Custom Audiences appe...

Meta adds dedicated ad exclusion audiences

The option will help brands avoid reaching people who don’t want to see their promotions, or people who legally cannot be targeted.