Search results for Tv Advertising

Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation

AMC Sees Second Chance to Win Ad Dollars for First Views of Long-Lasting Series

The media company behind such iconic TV characters as Don Draper, Rick Grimes and Walter White wants advertisers to give a stronger gaze at first looks. Recognizing that many fans...

TBPN Takes Over Los Angeles with Bold OOH Advertising Campaign

TBPN, a tech podcast recently acquired by OpenAI, is launching an out-of-home (OOH) advertising campaign in Los Angeles starting May 4. The campaign, in collaboration with AdQuick,...

AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business 

At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.

Winning in Sports Advertising Means Playing a Different Game

Reaching sports fans used to be straightforward: show up during the game, reach a massive audience, and call it a day.That was the old playbook. Today, the game looks different.A s...

Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad T...

Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads

At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI

Netflix reveals major AI ad overhaul at Upfront 2026

The streamer claims 44% of its ad viewers can’t be reached on linear TV or other platforms, as it looks to turn fandom into a precision marketing machine via its AI-powered Netflix...

Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that...

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that...

HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions

HP TV+ wants to capitalize on laptop-based viewing.

OneDome launches first television advertising campaign

Homebuying platform OneDome has launched its first television advertising campaign on Channel 4, backed by a £7.5 million media-for-equity partnership. The company reported first q...

The Price And Promo Paradox; YouTube’s Interactive TV Push

Priced Out For many online advertisers, product prices and ad budgets are flip sides of the same coin. Is a brand better off discounting prices by $1 or spending $1 more per purcha...

Netflix's ad tier now has a whopping 250 million monthly users

Advertising has become big business for the streamer.

Roku Delivers Upfront Dinners With A Side Of Full-Funnel

Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It's the second year Roku...

AMC Comes Into Upfront With Bite, New Ways to Work With Advertisers

AMC Global Media showcases new ad opportunities around sports and franchises at upfront.

PayPal Goes After Streaming TV Advertisers With New Adtech Deals

PayPal Goes After Streaming TV Advertisers With New Adtech Deals

PayPal Goes After Streaming TV Advertisers With New Adtech Deals

PayPal Goes After Streaming TV Advertisers With New Adtech Deals

What do the ITV, Warner Bros and Telegraph deals mean for advertisers?

The Campaign Podcast discusses how the major media mergers could alter the ad landscape.

Inside WBD’s New Pitch to Advertisers Amid Paramount Shakeup

WBD's ad leaders outline priorities for upfront as they steward the business through the Paramount merger.

Vidu Claw Launches "100 RMB for Million-Dollar Commercials" Era: Prompt a Video in WeChat, Get a Theater-Grade Ad

Vidu Claw, developed by Shengshu Technology, has introduced a Creator Plan that enables anyone to produce cinema-quality 30-second ads for roughly 100 RMB — a potential seismic dis...

Enghouse Networks and INVIDI Technologies Partner to Expand Addressable TV Advertising Across IP Video Environments

New integration enables targeted advertising and scalable monetization across IP inventory Enghouse Networks, a global provider of telecommunications and media solutions, and INVID...

Paramount’s Upfront Pitch Is About Three Things

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad...