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adexchanger.com /2 weeks ago

How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)

How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared...

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adexchanger.com /1 month ago

Leveling Up With Show-Level Data; Step Outside The Box

No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streamin...

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adexchanger.com /1 month ago

Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply

All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publis...

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adexchanger.com /1 month ago

Why Beehiiv Is Betting On Programmatic To Scale Its Ad Platform For Newsletters

Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their mos...

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adexchanger.com /1 month ago

How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is...

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adexchanger.com /1 week ago

The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform

The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced o...

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adexchanger.com /2 weeks ago

Bridging The World Of TV And Ad Tech

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s n...

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adexchanger.com /4 weeks ago

VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff

VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff...

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adexchanger.com /4 weeks ago

Spotify Skips The Ads; Linear Loses Out On The Upfronts

Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients. The post Spotify Skips The Ads; Linear Loses Out On...

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prweb.com /2 weeks ago

WunderKIND Ads Integrates with Amazon Publisher Services, Expanding Access to Premium Inventory

Publishers unlock new demand while advertisers gain seamless access to high-impact, performance-driven formats NEW YORK, Aug. 19, 2026 /PRNewswire-PRWeb/ -- WunderKIND Ads, the lea...

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adexchanger.com /1 month ago

Maximum Performance, Minimum Effort; A Fix For Overfrequency?

Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? ap...

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newswire.com /1 month ago

Opti Digital Launches Ad Experience Hub to Help Publishers Unlock Incremental Revenue

The new solution enables publishers to deploy premium ad formats such as Sticky Overlay, Rewarded Ads and Context+ while preserving user experience, web performance and operational...

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adexchanger.com /1 month ago

Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display

Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. S...

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adexchanger.com /1 month ago

Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner f...

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adexchanger.com /2 weeks ago

Thinking Outside The Chumbox; Divine Inspiration

Outta The Box Back in the long, long ago – as in, 2017 – Apple News made a tentative step into programmatic territory via an ad sales partnership with NBCUniversal. The arrangement...

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adexchanger.com /1 month ago

‘Models Built For Me’

For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all. That’s the main insight behind Chalice AI, a cust...

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smallbiztrends.com /1 month ago

Warner Bros. Discovery and AWS Unveil Next-Gen AI-Driven Ad Tech

Discover how Warner Bros. Discovery and AWS are revolutionizing advertising with their next-generation AI-driven ad technology. Explore the innovations that promise to enhance targ...

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adexchanger.com /1 month ago

Barely Scraping The Surface; BMW Did What Now?

People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man...

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adexchanger.com /1 month ago

Forget The Shiny Objects And Focus On Fundamentals

In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always...

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databricks.com /1 month ago

Agentic media buying cannot scale without the right foundation. See how buyers and sellers get there on Databricks.

The bottleneck in media buying today isn't talent, it's coordinationEvery day, billions...

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adweek.com /2 weeks ago

EXCLUSIVE: Leaked Deck Outlines The Trade Desk&#8217;s Agentic Plans for H2 2026

The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.

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medium.com /2 weeks ago

Your customer’s customer: What ad tech figured out about proving value before the rest of us

By Shruti Prasanna (Solutions Architect), Nina Williams (Sr. Solutions Architect), Daniel Chegwidden (Solutions Architect), Randy Pitcher…Continue reading on Medium »

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adexchanger.com /1 month ago

A New Code For Countering Ad Fraud; The GLP-1 Food Market Correction

You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account int...

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adexchanger.com /1 week ago

How Reach TV Brings Streaming And Advertising To America’s Airports

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming...

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