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This post was created in partnership with Viral Nation Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that ta...
Limited “special edition” products tied to specific tournaments or seasons are emerging as a key trend in the sportswear retail market, capturing growing consumer attention. Unlike...
The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summ...
Fandom goes way beyond behavior and more insights for baseball’s top marketer.
A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.
Fashion brands have ingeniously utilised the massive viewership of global sporting events and compelling influence of athletes as a marketing tool to raise brand awareness. The pos...
Preparation Spreads the Value of the World Cup Across the Entire Sports Marketing World
From creator ecosystems and guerrilla marketing to unexpected viral standouts, this year's Wold Cup tournament delivered a masterclass in retail marketing.
The sports and entertainment collectors brand has inked a new deal with the NBA legend, and is hearkening back to the campaign that launched it all.
The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.
It looked like a stunt. That is why it worked.Continue reading on Marketing in the Age of Digital »
From marketing to product, the competition is fierce.
The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.
Müller, Myprotein, Morgan & Morgan
This post was created in partnership with Strava Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a champions...
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.
Why Local Sports Communities Are Growing in Popularity Online Local sports communities once relied primarily The post Why Local Sports Communities Are Growing in Popularity Online...
Plus, recycling start-up Syntetica raises $30 million Series A round.
Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
Though Nike might have won when it came to media exposure with its blockbuster campaign, Adidas reigned on the sales front, according to early data.
The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.
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