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TVNZ and One NZ are backing the Marketing South conference, held at Christchurch’s new One NZ Stadium on Tuesday, November 3, 2026. The post Marketing South lands major partners an...
Best entertainment and sports PR campaigns of 2026: Topps earned 308.3M impressions and Miami Fashion Week 1,140 placements. See why each campaign worked.
A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.
It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnershi...
Why great sponsorships need more than assets.
When consumers have endless content choices, look to brand salience matters to get attention.
US Open partners American Express, Chase, and more step up their game for fans.
In his new role, Steve will further develop PUMA's Sports Marketing organization, proactively forging and managing partnerships that align with the company's brand identity. Throug...
The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
Plus, why marketing is swinging back to art.
Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators.
Decathlon marketing campaigns solve an inspiring challenge: bringing the joy of play to complete beginners and seasoned athletes across 80+ countries, making a massive range of spo...
National partnership will provide participating SFC venues with new equipment, apparel, team shop solutions, and customized program support The post The Sports Facilities Companies...
The NBA superstar made history with the launch of his 741 sneaker brand. But after his landmark season and shocking trade, both are facing a defining moment.
After its greatest ad, “worn by supermodels in London and dads in Ohio,” New Balance has proven that its marketing efforts have evolved to resonate with highly diverse audiences. ...
Atlanta sports have deep roots in history, culture, and music, creating connection beyond the game.
Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
Mondelēz International is partnering with five major college athletics programs, bringing Oreo, Ritz and other snacks to gameday campaigns. The post Mondelēz lands 5 college spor...
Why Local Sports Communities Are Growing in Popularity Online Local sports communities once relied primarily The post Why Local Sports Communities Are Growing in Popularity Online...
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