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The Experience Economy of Sports Marketing with the Atlanta Hawks Steve Koonin
The Experience Economy of Sports Marketing with the Atlanta Hawks Steve Koonin
ADWEEK Sports Marketing MVPs 2026 Entries Now Open
In the vibrant world of digital marketing, where innovation meets strategy, our recent interview with the esteemed members of War Room Inc., a powerful agency in the sports marketi...
Reaching sports fans used to be straightforward: show up during the game, reach a massive audience, and call it a day.That was the old playbook. Today, the game looks different.A s...
The Sports Law Playbook returns with its May 2026 edition. In this issue, we examine the legal risks surrounding unauthorized marketing tied to the 2026 FIFA World Cup, including r...
2026 is a landmark year for sports, headlined by major global, regional, and national events. The period surrounding these events presents a prime opportunity for brand activations...
It’s no secret that one of the most difficult assignments that a sports marketing publicists has is gaining positive earned media for a brand’s promotion in broad range consumer pu...
Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in other sports categories separate from its rejuvenation of Nike Running.
Welcome back to the Spotlight! I remember just about eight years ago being excited about the 2026 FIFA World Cup being selected to take place in my own backyard, and making a point...
The partnership brings together two sport powerhouses at the intersection of culture and community to team up for the Cannes Lions International Festival of Creativity
Der globale Sportmarkt erlebt einen beispiellosen M&ABoom und hat sich in den letzten Jahren als attraktive Assetklasse für professionelle Investoren etabliert. Dies verwundert...
Outdoor M&A activity is focused on sporting goods firms with strong brand reputation and accessibility to low- and mid-income consumers.
SPORT BEACH will be joined by a star-studded roster of athletes, brands, and marketers, activating at the intersection of sport, culture, and creativity.Strategic partners include...
After its greatest ad, “worn by supermodels in London and dads in Ohio,” New Balance has proven that its marketing efforts have evolved to resonate with highly diverse audiences. ...
A weekly roundup of the biggest U.S. and global brand leadership appointments.
KEY TAKEAWAYS - - - • 24% of fans say music and entertainment integration would improve fan loyalty - • Fans would travel an average of almost 6 hours internationally fo...
New athletes joining the programming include Ken Griffey Jr., Noah Lyles, CC Sabathia, Maria Sharapova, Jaxon Smith-Njigba, Tara Davis-Woodhall and Hunter Woodhall
Our March Madness bracket was busted on week one of the NCAA tournament, but that didn’t stop us from enjoying all of the activations and events that capitalized on the energy arou...
This year’s World Intellectual Property Day on April 26 has the theme IP & Sports: Ready, Set, Innovate, which offers a timely opportunity to examine how intellectual property...
In Running Point Season 2, now on Netflix, the Los Angeles Waves are back with higher stakes, bigger personalities, and plenty of chaos along the way. This season, we're bringi...
Cairo, May 10, 2026 – The 9th edition of “The Marketers League” conference concluded with remarkable success under the theme “The Board Edition,” held at the Grand Egyptian Museum....
World Cup ad inventory is coming at a premium for Fox and Telemundo.
A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.
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