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In today’s world, military strength is no longer the only way countries influence global affairs. Nations now rely heavily on culture…Continue reading on Medium »
When King Charles III stood before the US Congress this week, he did something that British politicians increasingly struggle to do: he spoke, and people listened. Not because he h...
Soft power is notoriously hard to quantify, but it’s difficult to argue that global soft power has been shifting steadily toward East Asia in recent decades. A few years ago, I wro...
After years of struggling to match the global popularity of the US, Japan and South Korea, Beijing’s image is improving
The U.S. government long saw giving international aid as a way to build goodwill throughout the world. Did it work? And what does the reducing of foreign aid mean for that effort n...
The United States has given up on one of its core international strengths.
A Lesson Iran Is Teaching Us in Real TimeContinue reading on Medium »
Commentators increasingly warn that the United States is losing its soft power – and the data backs them up. The Brand Finance Global Soft Power Index 2026 ranked the US as the ste...
Will the Right will use its power to reverse course, or will it hesitate in the face of the battles that now define American political life?
The chorus has become deafening.Op-ed pages and policy journals are saturated with self-appointed sages warning us that American soft power is finished, kaput, buried under the wei...
Why personality now trumps policy in global politics.
Classical geopolitics determined power in terms of territory, military might and economic strength. However, in the modern world, this domain has been expanded to information warfa...
Later this month, Indonesian cinema-goers will finally get to see what audiences in Berlin saw in February: Jokor Anwar’s Ghost in the Cell. The horror-comedy, which had its world...
Beijing hosted the presidents of the United States and Russia within days of each other recently. China’s rising diplomatic standing is no accident. It is grounded in a tradition o...
Modern geopolitical competition is increasingly shaped not only by military capabilities or economic leverage, but also by the ability to shape narratives. States now compete simul...
Soft power dressing is quietly rewriting the rules of what it means to look powerful. For years, power dressing was rigid: sharp shoulders, cinched waists, and structured silhouett...
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