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Nearly 10 years after buying its first Tennessee site, Sazerac has revealed the name of the distillery as it prepares to launch a new whiskey The post Sazerac to debut its first Te...
Sazerac has announced an exclusive distribution relationship with ready-to-drink sparkling margarita brand SipMargs, as well as acquiring an equity interest in the brand.
Louisville-based Sazerac expands ready-to-drink cocktail portfolio with investment in influencer-linked SIPMARGS margarita brand.
Three weeks ago, drinks corporations Brown-Forman and Pernod Ricard confirmed that the two companies were in merger negotiations. Late yesterday, Sazerac inserted themselves into t...
Two suitors, one iconic whiskey company. With Sazerac and Pernod Ricard both circling Brown-Forman, which deal could reshape the global spirits industry? Read the full article at S...
Sazerac, the global spirits company behind award-winning distilleries including Buffalo Trace in Kentucky, has revealed the name of its first Tennessee-based distillery, which is s...
The Kentucky spirits company’s bid for Brown-Forman comes as the industry is being buffeted by a decline in alcohol consumption.
Couldn’t get your hands on Sazerac 18 Years Old this year (hey, neither did we) — make do perhaps with this more accessible upgrade to Sazerac 6 Years Old — Sazerac Full Proof. Thi...
Brown-Forman and Sazerac have refused to comment on a report that claims the two US companies are exploring a potential deal The post Sazerac reportedly eyes Brown-Forman deal appe...
BuzzBallz owner Sazerac has taken an equity stake in Tequila-based sparkling Margarita brand, SipMargs The post Sazerac backs RTD brand SipMargs appeared first on The Spirits Busin...
US spirits group Sazerac has reportedly offered to purchase Brown-Forman for $15 billion, according to Reuters.
Weeks after news broke of discussions between Pernod Ricard and Brown-Forman about a potential deal, Sazerac is allegedly throwing its hat in the ring. The Kentucky-based spirits p...
We’re almost 20 years into America’s “bourbon boom,” and big producers no longer have a stranglehold on industry awards and recognition. That’s partly a function of time. These day...
Following the success of BuzzBallz, Sazerac has brought its shot brand 99 to the UK, with each 50ml bottle priced at 99p (US$1.34) The post Sazerac brings 99p shot brand to UK appe...
Kentucky-based spirits giants Brown-Forman and Sazerac have reportedly entered into exploratory talks – though neither company has confirmed or denied the potential development. Br...
If you've ever been to the French Quarter in New Orleans, chances are you've seen someone carrying a tall, curvy glass filled with a bright red cocktail; that, my friends, was a Hu...
Sazerac, the parent company for Buffalo Trace Distillery in Kentucky; Hawk’s Rock Distillery in Ireland; and Paul John Distillery in India, among others, is proud to announce the o...
SAZERAC FORMALLY NAMES TENNESSEE OPERATION AJ BOND DISTILLERY AS COMPANY’S FIRST TENNESSEE WHISKEY PREPARES FOR 2026 DEBUT Distillery name honors the bond between Master Distill...
Brown-Forman is looking to make deals, Sazerac is up for the job.
Bourbon or rye, a sugar cube, and bitters. It’s a simple drink that focuses on highlighting its base and is a great way to start a meal or end a night. But in a city with creative...
Can a ready-to-pour Old Fashioned taste bar-quality? Penelope Bourbon’s new Blackberry Old Fashioned promises bold berry flavor with whiskey at the core. Read the full article at P...
A possible merger between the Louisville-based companies would consolidate two of the city's most prominent spirits companies.
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