Social Media Ideas for Sapporo

Hokkaido Must-Visit! Sapporo Beer Museum Unveils a Major Makeover and a Journey Guided by the Star

When visiting Sapporo, Hokkaido, beautiful snowy scenery and incredible seafood are only part of the experience. You also cannot leave without enjoying a glass of authentic Japanes...

CARLSBERG BRITVIC ADDS SAPPORO TO ITS PREMIUM BEER LINE-UP

As part of a major strategic joint venture between Carlsberg Group and Sapporo Breweries, Carlsberg Britvic is pleased to announce that it will brew and distribute Japan’s iconic S...

JR Tower Observatory T38: Offering the Best Views of Sapporo, Hokkaido!

Sapporo is home to about 1.96 million people, and the best way to see the city is from JR Tower Observatory T38 - the tallest building in Sapporo. Here you can also catch amazing s...

Sapporo to Move Production from Canada to U.S.

The Japanese beer-maker plans to shift production of its non-alcoholic beer, currently made in Canada for U.S. customers, to the U.S. by the first half of 2027.

The 2026-2027 Hokkaido Souvenir Grand Prix Winners Are Out - Bring the Authentic Taste of Hokkaido Home With You!

Not sure what souvenirs to bring home from Hokkaido for friends, family, or yourself? The winners of the fifth Hokkaido Souvenir Awards, officially known as the North Wave Selec...

SATUDORA Sapporo: The 'Not Your Average' Drugstore for Hokkaido Souvenirs and Must-Have Finds

When it comes to shopping paradises in Hokkaido, you simply can't skip Sapporo's Tanukikoji shopping street. And the SATUDORA store at Tanukikoji 5-chome here is anything but your...

New Luxury Design Hotel in Sapporo: TRUNK(HOTEL) SAPPORO to Open in Fall 2027

Boutique hotel brand TRUNK is expanding beyond Tokyo with TRUNK(HOTEL) SAPPORO, set to open in central Sapporo on September 17, 2027. The new hotel will bring together several s...

Sapporo says moving zero-proof process to U.S. from Canada ‘not finalized’

The company is considering moving production of its non-alcoholic beer to American breweries, but says 99.5 per cent of its Canadian production is staying put.

北海道生まれのこだわり発泡酒を箱買い！「北海道生搾り」24本がセール中

サッポロビールの「北海道生搾り」が、Amazonタイムセールで6％オフの3,590円で販売されています。

LeTAO's 2026 Limited-Edition Ice Cream Is Here, and Hokkaido Has Turned It Into a Rally

Summer in Hokkaido would not be complete without indulging in its rich, creamy, and silky-smooth ice cream. Even better, the Hokkaido Ice Cream Rally 2026 is taking place across th...

Hokkaido's Best 10 Luxury Onsen Ryokan | Top Picks with In-Room Open-Air Baths & Kaiseki Dining

We've handpicked the top 10 premium onsen resorts across Hokkaido - spanning Noboribetsu, Jozankei, Lake Toya, and Niseko. Compare luxury ryokan featuring in-room open-air baths an...

Fun Things to Do in Sapporo in Fall (September/October/November): Events, Festivals & More!

Fall in Sapporo brings together food festivals, foliage, night illuminations, seasonal sweets, sports, film, fashion, and museum exhibitions. September is led by Autumn Fest and ea...

Summer Adventure! Sapporo Day Trip to Enjoy Gorgeous Lavender Fields

Lavender, with its vibrant purple hue and pleasant fragrance, colors Hokkaido's summer from late June to early August, peaking in July. While Furano's fields are famous, Sapporo wa...

札幌観光のもう一軒に、リニューアルした「サッポロビール博物館」の新ツアーがおすすめなワケ

リニューアルしたサッポロビール博物館へ。音声ガイドが紡ぐ明治の物語に耳を澄ませ、プレミアムラウンジで味わう一杯の余韻に浸る。札幌の赤レンガで過ごす、少し大人な寄り道の時間をご紹介し...

Ohaw? Ruibe? Pocche? While traveling in Japan’s north, we try Ainu cuisine for the first time

Taste-testing the northern frontier of local foods in Japan. Just about every corner of Japan has some special food it’s famous for, and if you head up to the country’s northern ti...

北海道初「ホリデイ・イン エクスプレス」が札幌・すすきのに誕生

北海道初「ホリデイ・イン エクスプレス」が札幌・すすきのに誕生

「サッポロ 北海道生ビール」がファミマで買える！1995年の商品をベースに復刻

サッポロビールは7月14日から、「サッポロ 北海道生ビール」をファミリーマートで数量限定発売します。

Hokkaido's Best 10 Budget Onsen Stays (Ryokan & Hotels From 20,000 Yen a Night)

Planning an onsen trip to Hokkaido? We've handpicked the best 10 budget-friendly onsen stays where around 20,000 yen a night gets you natural hot springs, spacious communal baths,...

Sapporo USA to close craft brewing facilities following sale

The beer maker, which will also lay off 220 workers, sold Stone Brewing earlier this year and is transitioning its brewing operations away from California.

Step Into a Dreamy Hokkaido Night! Jozankei’s 'Natsu Touro 2026' Celebrates 160 Years of Hot Springs

Hokkaido travelers, take note! Jozankei Onsen, a famous hot spring retreat within easy reach of central Sapporo, is celebrating the 160th anniversary of its founding in 2026. To...

Tokyo brewer challenges sake's fixation on famous water