Social Media Ideas for Saas Metrics

The Essential Unit Metric SaaS Teams Actually Need: Metrics That Matter

Ever feel like your dashboard keeps growing while your answers get worse? That is exactly how most teams end up missing the one saas metric that actually tells them whether the bus...

MRR, ARR, and NRR Explained: The SaaS Metrics Investors Actually Read

If you spend enough time looking under the hood of subscription businesses, you start to see a pattern. Founders love to lead with vanity metrics, total sign-ups, website traffic,...

How to Set Up Subscription Analytics for a SaaS Business

There’s a question I couldn’t answer in July, and it bothered me for about a week. Someone on the ImagineLab.art team asked how many beta users had actually turned into paying user...

What Is a North Star Metric for Subscription Apps? A Practical Guide

If I had to define a North Star Metric for subscription apps in one sentence, I would put it this way: it measures how many customers repeatedly receive the value they pay for. Tha...

5 Interesting Learnings from Salesforce at $45 Billion ARR: 14% cRPO Growth, 6% Organic Growth, and $2.53 of EPS From It...

Salesforce reported Q2 FY27 on August 26 and the stock went up a stunning 23%. And almost every other B2B stock went up along with it, Is the SaaSpocolypse … over?  Well, it may be...

5 Interesting Learnings from Box at $1.29 Billion in Revenue: 17% Billings Growth, 106% NRR, and 20 Basis Points of AI M...

Box reported Q2 FY27 and saw real if modest acceleration: Revenue of $321.1 million, up 9% and up 11% in constant currency. Non-GAAP operating margin of 29.4%. Non-GAAP EPS of $0.4...

Top 30 B2B SaaS Companies to Watch in 2027: Ranked by Revenue

The B2B SaaS market is increasingly defined by scale, recurring revenue, enterprise data and AI capability. Oracle, Salesforce and SAP occupy the highest tier by revenue, while Ser...

9 Best Free Product Analytics Software for SaaS Startups in 2026

To find the best free product analytics software for SaaS startups in 2026, I worked through G2 reviews and evaluated 20 tools to finalize: Contentsquare, FullStory, Heap by Conten...

5 Interesting Learnings from Palantir at $7.7 Billion ARR: 93% Growth (!), 157% NRR, and a Rule of 40 Score of 155%

Almost everyone's growth rate decays at scale Not Palantir. It just pulled off a quarter (and a year) like we've never seen: – Revenue grew 93% year-over-year to $1.935 billionвЂ...

SaaStr AI App of the Week: Nue. The Revenue Platform Built for How B2B + AI Actually Prices Now

The hardest problem in B2B + AI right now is not building the product. It’s pricing it. Every AI company is walking away from pure per-seat and toward usage, consumption, credits,...

Product Analytics vs Web Analytics: What SaaS Teams Actually Need

When measuring SaaS growth, a common trap is staring at a dashboard full of website traffic while wondering why user churn is skyrocketing. You simply cannot fix a leaky software p...

5 Interesting Learnings from Atlassian at $6.6 Billion in ARR: 28% Growth, 44% RPO Growth, and a 35% One-Day Stock Pop

Atlassian closed its fiscal year on June 30 and reported on August 6. Going in, it was one of the most doubted names in enterprise software. The bear case was simple: AI agents wri...

What Is Cohort Analysis and How to Read One [Beyond the Blended Average]

It is a classic trap in digital growth: top-line metrics are glowing. Overall active users are up 25%, and the blended retention rate looks like a comfortable, steady 18%. On paper...

Databricks Just Crossed $7B ARR Growing 80% (!): A 30-Point Acceleration, a $190B Valuation, and the Margin Bill for Age...

This is almost unprecedented in B2B software Databricks just announced it crossed a $7 billion revenue run-rate in Q2, growing more than 80% year over year, and closed a $5 billion...

Top Retention Experiments For Mature SaaS Products: Strategies To Boost Customer Loyalty

Is your mature SaaS product still growing, but customer retention feels softer than it should? I see that pattern all the time in B2B SaaS teams, new logos arrive, then churn quiet...

SaaS Backup Pricing: A Buyer’s Guide

“How much does SaaS backup cost?” If you’ve tried to answer that question by visiting vendor pricing pages, you’ve likely hit a wall. Most sites list feature tiers and then ask you...

The SaaS Pricing Reset: What AI Agents Mean for Seats, Tokens, Outcomes, and Renewal Strategy

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How to Build Customer-Facing Analytics for B2B SaaS

Your B2B customers want to see their data. Usage metrics, billing summaries, conversion funnels, performance dashboards. Every customer expects analytics inside your product. They...

AI Harness' ARR Multiples

Three AI companies crossed $100m ARR within nine months & were valued at 50x, 56x & 100x revenue. Growth rate does not explain the gap: the fastest grower priced near the b...

5 Interesting Learnings from Palo Alto Networks at $11.4 Billion in Revenue: 60% ARR Growth, 120% NRR, and a $25B Acquis...

Palo Alto Networks is now a ~$265B market cap company. The stock is up roughly 100% over the past twelve months and hit an all-time high of $368.80 in July. What makes it interesti...

AI Harness' ARR Multiples

Three AI companies crossed $100m ARR within nine months & were valued at 50x, 56x & 100x revenue. Growth rate does not explain the gap: the fastest grower priced near the b...

How We Built a $10K/mo SaaS

Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup?

Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup? 10%-20%. If fewer than 8%-10% or so of your demos convert to paid customers, you’ll start to burn out your sale...

You Should Be Collecting At Least 100% Of Your MRR Each Month in Cash. Ideally, 110%+.

"Make sure every month you collect at least 100% of your MRR. Ideally, 110%. If it falls below 100%, you have a process failure in finance. And your runway may be far shorter than...