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Z-Man’s new Ball HeadZ™ brings refined design and attention to detail to the classic round ball jighead. Built to solve everyday fishing needs, it upgrades one of the most-used...
The Z-Man TRD Finesse Jig brings the Ned Rig’s proven finesse approach to a compact skirted jig, adding bulk for bigger bass, tournament-ready performance, and a snag-resistant des...
Sculpins make up a large portion of large trout’s diets. These bottom dwelling fish come from a massive family of fishes that even extend into the ocean. Our freshwater variants ar...
¥EN’s Qwik Rig simplifies urchin-style bait rigging with a balanced, single-piece harness, centered weighting and a premium BKK treble hook. KIPA wire technology helps secure soft...
¥EN introduces the ASHI, an ultra-reactive urchin-style soft plastic designed for pressured bass. Made with JDM GOMU TPE C90, its 42 independent legs create subtle movement, while...
Meet the new Z-Man® MudStudZ™—a pre-rigged bottom-contact swimbait built for fishing oyster reefs, shell beds, and rocky bottoms. Crawl, hop, and retrieve it confidently while...
XBRAID FULLDRAG X9 in Marsh Green brings Japan’s advanced 9-carrier braid to every fishing style. Its round, durable design delivers strength and line integrity for bass, inshore,...
The ChatterBait JackHammer remains a top bladed jig, trusted by tournament pros for its vibration and instant blade startup. Adjusting blade, skirt and head colors to match forage,...
Z-Man’s new 3-inch PrawnstarZ LB delivers a realistic shrimp imitation for inshore fishing. Its loose-body design allows versatile rigging, while lifelike movement and 10X Tough du...
DAIWA’s SALTIGA FROTHER 170F brings a new level of surface action for big-game anglers. Its aerodynamic 170mm floating design cuts through strong winds, casts long, and dives just...
Tungsten fishing weights are becoming a luxury as global supply constraints and export restrictions drive prices up more than 550% year over year. Lead remains cheaper, but anglers...
Duckett Fishing launches its Crappie Slayer line featuring BOB, Chubby and Subtle Tail swimbaits, plus the Subtle Head jighead. Three distinct actions offer finesse or aggressive p...
When the wake is too much, slow it down. 🎣 DAIWA’s new Wake Magic brings the Japanese “dead-slow roll” technique stateside, using a subtle surface crawl to coax wary bass...
Z-Man introduces the Micro Finesse ChatterBait, delivering classic ChatterBait vibration in a compact, ultralight design. Featuring upgraded components, an ElaZtech trailer, and a...
¥EN is a Japanese-inspired soft plastics and terminal tackle system built for American bass fishing. Its KIPA and GOMU technologies improve rigging efficiency and help anglers unde...
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