Why Atlanta Restaurants Need a Branding Agency, Not Just a Logo
Stronger Brands Fill More Tables in AtlantaStrong restaurant brands get chosen first. In Atlanta, that matters every night. Locals are scrolling on their phones, tourists are searc...
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Stronger Brands Fill More Tables in AtlantaStrong restaurant brands get chosen first. In Atlanta, that matters every night. Locals are scrolling on their phones, tourists are searc...
Food trends are a funny old thing aren’t they. And just as design trends are never just about ‘aesthetics’ – the ‘what something looks like’ divorced from the world around it, food...
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KFC is rolling out an ambitious brand refresh, featuring the ubiquitous bucket and a more people pleasing Colonel Sanders, along with a revamp of its restaurants from static spaces...
After years of steady brand building, the Texas-based chain is deploying a new campaign, loyalty program, and digital-first strategy to win over tenders-obsessed consumers.
This installment of the Built to Breakthrough series explains that building a clear, consistent brand with a strong unique strategic position (USP) is essential for standing out in...
Large-scale matador artworks at Beast & Butterflies Downtown restaurant bring the restaurant’s Spanish-inspired concept to life. The dramatic designs echo that heritage and spi...
I am about to open KRUNCH INN, a quick-service restaurant devoted to fried chicken, grilled chicken, burgers, wraps, wings and shakes, and I need a logo that can live on buckets, s...
Steve Kislow shares the branding and service components that build loyalty with guests
And the bucket looks different too.
It’s always a joy to see an international design agency lavish the same respect, care, and craft on a relatively unknown, thoroughly local, but much-beloved brand as they would on,...
Ronald McDonald House has refreshed its brand identity in an effort to increase understanding of its work and attract the next generation of donors. Interbrand and TBWA\Chiat\Day e...
Because a majority of potential guests encounter a restaurant online before ever walking in the door, having a clear digital footprint is critical for restaurant success, explained...
The most memorable dining experiences cannot be defined by a single element. While quality food and service remain paramount, growing competition in the food and beverage industry...
Franchisees in international markets can make their restaurants light blue instead of red. Visually, it signals digital ordering. But does it make you hungrier?
The revived look is to help shoppers recognize the brand’s fresh ingredients and protein-forward recipes at shelf, the company says.
On July 14, the portfolio company that includes Big Chicken, Dirty Dough, Gregory’s Coffee, and Fresh Brothers Pizza is offering gratis tastes to get people in the door. But custom...
A number of quick service restaurants are redesigning their locations – some with small-scale prototypes.
Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a category it created.
But it could be a genius move...
A redesign of Oak & Stone by Push spans brand identity, interiors, messaging, digital experiences and the company’s signature self-pour tap wall, supporting the launch of its n...
Jones Knowles Ritchie reworks every touchpoint, from a 3D logo and custom typefaces to a refreshed Colonel, as KFC's biggest brand evolution begins rolling out across more than 150...
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